GIM News 2019

December 11, 2019

Where are your target groups? Who sees your advertising?In cooperation with intervista and GapFish, GIM launches a new research offering in January 2020 that answers these questions for companies and provides insights into mobile consumers in the digital era.  Under the ...Learn more

November 21, 2019

On 21 November, GIM Corporate Director Patricia Blau led the specialist group event "forUM meets AKQua" hosted by the Professional Association of German Market and Social Researchers (BVM, Berufsverband Deutscher Markt- und Sozialforscher e. V. ) in Frankfurt. Under the ...Learn more

October 24, 2019

In the past weeks, our GIM research experts have given numerous lectures on various research topics. "How do mothers shop online?" Senior Research Manager Tina Choi-Odenwald answered this question on 19th September during her presentation at Kind+Jugend. She compared the online ...Learn more

October 25, 2019

On 23 and 24 October, GIM was represented at the Research & Results trade fair with its own stand (No. 222 in Hall 2) and several workshops. This year, GIM experts once again gave lectures on various research topics:Program 23. 10. Innovation Area: "Hidden Innovations: ...Learn more

September 30, 2019

Since this year, GIM is the official partner of the Enjoy Jazz Festival. The "International Festival for Jazz and Other" will be presented for the 21st time this year and will take place from 02 October to 16 November 2019 in Heidelberg, Mannheim and Ludwigshafen. For Enjoy Jaz ...Learn more

September 25, 2019

On 23. 09. 2019, the first GIM InspirationDay took place. The motto of the first edition of the event was "Ways into the heart of Generation Z". In the OutofOffice in Frankfurt, GIM experts, renowned external speakers, and representatives of the GenZ discussed the topic. The ...Learn more

August 30, 2019

This year, GIM once again attended the Insights Congress of planung&analyse on 29 and 30 August in Frankfurt am Main. Managing Director Dr. Jörg Munkes gave a talk on the first day of the congress entitled "How does your target group tick?"Using the GIM "Target Group ...Learn more

July 30, 2019

We are expanding our management: Dr. Jörg Munkes and Dr. Stephan Telschow move up to the management team and, together with Wilhelm Kampik and Stephan Teuber, form the GIM management with immediate effect. Dr. Jörg Munkes has been with GIM since 2003 and heads the ...Learn more

May 15, 2019

At the 54th BVM Congress in Hamburg, GIM will be represented with two lectures on 21. 5. Dr. Hannes Fernow will give a lecture on future research. Patricia Blau will also be offering a poster session with an interactive lecture based on the role-playing game "Dungeons & ...Learn more

May 13, 2019

The authors of GIM's inhouse study "Digital Self vs. Real Self", Corporate Director Patricia Blau and Senior Research Manager Tina Choi-Odenwald, will give two talks on their survey in May. On 27 May, they will present their findings at the sixth ResearchPlus Rhein-Neckar in ...Learn more

April 12, 2019

On 11 and 12 April 2019, the GIM France team was represented with a stand and workshop at the eighth "Printemps des Études" in the Palais Brongniart in Paris. GIM France presented the results of the international GIM Food studies at the fair. The studies examine the eating ...Learn more

March 21, 2019

GIM has opened a new office in Wiesbaden. After Heidelberg (headquarters), Berlin, Nuremberg, Lyon, Zurich and Shanghai, Wiesbaden is GIM's seventh location. As Division Director at GIM Wiesbaden, Silke Moser currently has 13 experienced researchers at her side. DGOF board ...Learn more

March 12, 2019

GIM Corporate Director Dr. Stephan Telschow gave a talk on 12. 03. 2019 at the POS connect congress in Munich. The lecture entitled "My face for cash back coupons?" provided the participants with the latest findings from GIM shopper research. In his speech, Dr. Stephan ...Learn more