GIM at Insights 2019

August 30, 2019

This year, GIM once again attended the Insights Congress of planung&analyse on 29 and 30 August in Frankfurt am Main.

Managing Director Dr. Jörg Munkes gave a talk on the first day of the congress entitled "How does your target group tick?"

Using the GIM "Target Group Toolbox" as an example, Dr. Munkes showed how modern target group approaches can be designed multidimensionally, thus maintaining a holistic view of the consumer and simultaneously increasing depth of focus. In the talk, different value orientations, personality types, and decision-making styles were presented which help companies to better understand the actions of their customers and to convince their target group.

Traditionally, the GIM Band provided the musical background for the evening programme and performed once again at the awards ceremony and the subsequent get-together of the industry.