Patricia Blau led BVM Specialist Group Event

November 21, 2019

On 21 November, GIM Corporate Director Patricia Blau led the specialist group event "forUM meets AKQua" hosted by the Professional Association of German Market and Social Researchers (BVM, Berufsverband Deutscher Markt- und Sozialforscher e.V.) in Frankfurt.

Under the title "From Results to Insights to Action", the BVM specialist groups AKQua (Working Group for Qualitative Market and Social Research) and forUM (Company Market Researchers) discussed various techniques for the successful translation of research results into entrepreneurial action. On the basis of case studies and examples different solutions were developed.

Further information and an overview of the event can be found on the BVM-Homepage (only available in German).