Expertise

Software & Analytics

In an increasingly data-driven business world, it is crucial to have tools that collect data and transform it into meaningful insights and solutions.

At GIM analytics, we combine our expertise in software development, advanced analytics and online data monitoring to provide you with exactly this capability.

Our goal is to help you understand business processes, market trends and consumer behaviour and make strategic decisions based on this.

Expertise around analytics

Advanced analytics

For our analytics, we utilise the classic repertoire of multivariate statistics, machine learning methods and artificial intelligence.

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Online data monitoring

With our online data monitoring, we gain real-time insights into the behaviour and opinions of consumers in the online world.

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Software development

We develop specialised software and applications that help you to make company-related processes more efficient and effective.

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Our quality standards

Market research institute with ISO standard certification

We are certified to ISO standard 20252:2019. This is the most comprehensive and important international standard for market research. It defines research processes and applied methods according to a uniform quality standard and checks their implementation.

We follow additional standards from ESOMAR, ADM, BVM, DGOF, and EphMRA. In addition, we have special certifications, including TISAX, which ensures information security in the automotive industry.

More expertise

Conjoint analysis

We use conjoint analysis to find out which combinations of different features of a product are most attractive.

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Check commercials, adverts & co.

We use advertising media and advert tests to find out whether your advertising measures actually achieve what you intend.

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Funnel analysis

With our funnel analyses, we can examine a customer's path to a specific destination and identify phases with a high bounce rate.

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Increase sales

With GIM Salesbooster, we find the optimum pricing strategy: we help with pricing and bundling through to portfolio optimisation.

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Social media netnography

With GIM NetListener™ we analyse the perception of your brand on Instagram, Tik Tok & Co. and show you new perspectives.

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Text and image semiotics

We use image and text semiotics to analyse elements of brand communication for hidden meanings and associations.

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Packaging Test

With our packaging tests, we find the optimum packaging design and show you which elements are really important.

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Improve user experience

With GIM S.P.I.C.E, we accompany you throughout the entire UX cycle. From persona and idea development to realisation and evaluation.

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Shopper research

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

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