We are the IDEAL partner to answer your questions in various industries. Behind IDEAL stand the characteristics Imaginative - Dedicated - Empathetic - Adaptable - Likeable.
Your questions deserve IDEAL answers – we look forward to hearing from you.
IMAGINATIVE: Experienced with an eye for the new
For around 40 years, we have been conducting research and providing consulting services internationally – with curiosity, openness and the courage to think differently. Our origins as an innovative pioneer in 1987 continue to shape us today. We combine experience with imagination to develop real sustainability from data.
DEDICATED: Tailored to every goal
We work with dedication, precision and a focus on life and our customers. Whether using traditional or AI-supported methods, qualitative or quantitative approaches, we always tailor our work consistently to the individual goals of our customers. With professional depth, creativity and reliability, we develop solutions that work.
EMPATHETIC: Realistic, because we understand people
Social science is part of our identity. We immerse ourselves deeply in people's lives, listen, observe and understand what moves them. This enables our clients to identify social developments at an early stage – and design products, brands or services that really resonate.
ADAPTABLE: Flexible, because every challenge is different
We combine methods, perspectives and approaches as the situation requires. Quickly, pragmatically and solution-oriented. This flexibility enables us to efficiently grasp even complex issues and respond with tailor-made solutions.
LIKEABLE: Collaboration that feels good
We work in partnership and on equal terms. Open, approachable and reliable. Our customers see us as a team that not only impresses with its expertise, but also makes collaboration a pleasant experience. Because good results come from a place where trust and mutual appreciation are a given.