Automotive & Mobility

Market research for the automotive industry

We are the leading owner-managed market research institute in the automotive industry - with the largest automotive team in Germany.

Automotive market research has been an integral part of our portfolio since we were founded almost 40 years ago. We develop high-quality car clinics, tracking studies, UX research and more for you.

What we offer:

  • Quantitative and qualitative full service market research
  • Fast data collection and efficient implementation of your projects
  • International network with partners from 50 markets
  • Logical interpretation of the results
  • Strategic consulting through almost 40 years of experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message.

Send us a message and arrange a personal consultation appointment with our automotive experts.

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Research fields and methods

Car clinics: We conduct international design and concept clinics, VR clinics, marketing and pricing clinics, interior studies and others. We develop a customized multi-method study approach for each ad-hoc question.

Tracking studies: We conduct KPI tracking of brand image, product performance or communication measures in over 50 countries with up to 200,000 online interviews annually. Automated charting and dashboard reporting are standard.

Mobility research: Studies on tomorrow's customer needs, micro-mobility in major cities or cultural and regulatory frameworks for the introduction of mobility innovations.

UX: With GIM experience, our internal GIM expert network with certified UX researchers is at your disposal. We do not only see users, but people with their needs. Thus, we link UX and consumer research.

Pricing & forecasting: The GIM Salesbooster is one of the most versatile methodologies and consulting tools: in addition to Pricing & Forecasting, it addresses your research questions around the topics of portfolio optimization, bundling and configuration.

Digitalization: We accompany the development in the automotive industry from hardware to software and research the needs of customers in the context of digitalization.

Your advantages with us

Many years of experience: We have 36 years of experience in market research for the automotive industry.

Wide range of methods: We offer all market-relevant quantitative and qualitative methods and develop customized solutions for your questions.

The largest automotive team: As an independent market research institute, we provide you with the largest automotive team in Germany, including certified UX experts.

Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project.

Understanding of target groups: We offer extensive project experience in the automotive and commercial vehicle industries as well as for two-wheeler manufacturers, the supplier industry and New Mobility.

Worldwide research: Our strong global network enables us to conduct high-quality automotive studies in more than 50 countries.

Your contact

Andrea Knorn

Corporate Director


Andreas Guber

Senior Research Director

Quant. Studien und Clinics

Stephan Rückert

Research Director

Qual. Studien und Clinics