Retail & Shopper

Market research for retail and consumer buying behavior

The point of sale (POS) is the decisive arena in competition. This is where consumers experience a direct encounter with products and brands - both online and offline. And this is where we come in: With our consumer-centric research, we create a holistic understanding of shopping behaviour in real shopping situations.

Our approach combines qualitative in-depth analyses with quantitative surveys for profound insights into consumer behaviour. From eye-tracking analyses to brand positioning, we support you with in-depth consumer insights.

What we offer:  

  • Quantitative and qualitative full service market research
  • International network of partners
  • Fast data collection and efficient implementation of your projects
  • Logical interpretation of the results
  • Strategic consulting through almost 40 years of market research experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message.

Send us a message and arrange a personal consultation appointment with our shopper experts.

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Research fields and methods

  • Eye-tracking analysis of orientation behavior
  • Interviews and group discussions at the point of sale
  • Store checks with shoppers and retail employees
  • Touchpoint analyses in the store with attention tracking  
  • Analyses of ROBO strategies (research online, buy offline, etc.)
  • Research of purchase decision trees (retrospective)
  • Mobile tracking via digital journals, apps and accompanied shopping
  • Controlled store tests
  • Creative workshops for the further development of POS tools
  • 360° simulation of shelves - also possible virtually
  • Tracking of movement patterns and surveys at the point of interest

Clients and sectors 

Category Management: We develop optimal assortment and placement strategies for you.

Trade marketing: We optimize your shopper approach through better shopper and category understanding.

Marketing: We help you with brand management and evaluation of product, packaging and price.

Retailers: We support you in store design, target group-specific customer approach and more efficient services.

Commerce: We provide you with qualitative data to enrich your own data pool.

POS marketing: We develop shopper-centric marketing tools and media efficiency measurements.

Your advantages with us

Many years of experience: We work for a large number of well-known German and international clients - from medium-sized companies to large corporations.  

Broad variety of methods: We offer all relevant quantitative and qualitative methods of shopper research and find individual solutions for your questions.  

Understanding of target groups: We have extensive project experience in a wide range of retail industries, across all decision-making levels.

Practical knowledge transfer: We also accompany you after the analysis with ideation workshops in your company in order to convert the results gained into new ideas.  

Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project.

Worldwide research: Our strong international network enables us to conduct high-quality studies in different countries.

Your contact

Rebecca Stark de Pellecer

Research Director