Expertise

Product, Price & Packaging

The right combination of product, price, packaging and promotion is crucial to market success.

We understand that every element of the marketing mix plays a pioneering role and offer you comprehensive support - from market potential analyses and concept tests to price research, UX research and packaging tests through to design optimisation and testing of advertisements and promotional materials.

Solutions for innovation and growth

Increase sales

With GIM Salesbooster, we find the optimum pricing strategy: we help with pricing and bundling through to portfolio optimisation.

Product testing

We carry out in-home product tests, product tastings and home-use appliance tests and analyse the needs of your target group.

Conjoint analysis

We use conjoint analysis to find out which combinations of different features of a product are most attractive.

Concept tests

With GIM Concept, we help you to write successful concepts and test their future potential for success.

Check commercials, adverts & co.

We use advertising media and advert tests to find out whether your advertising measures actually achieve what you intend.

Improve user experience

With GIM S.P.I.C.E, we accompany you throughout the entire UX cycle. From persona and idea development to realisation and evaluation.

Packaging Test

With our packaging tests, we find the optimum packaging design and show you which elements are really important.

Our quality standards

Market research institute with ISO standard certification

We are certified to ISO standard 20252:2019. This is the most comprehensive and important international standard for market research. It defines research processes and applied methods according to a uniform quality standard and checks their implementation.

We follow additional standards from ESOMAR, ADM, BVM, DGOF, and EphMRA. In addition, we have special certifications, including TISAX, which ensures information security in the automotive industry.

More expertise

Shopper research

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

Measure customer satisfaction

With GIM Customer Perception, we determine how your brand and products are perceived at various points within the customer journey.

Improve your customer experience

We are experts in the field of customer feedback and show you ways to improve customer experience and customer satisfaction.

Addressing young target groups

We analyse the values, attitudes and consumer habits of younger generations and find the right approach for you.

Motif research

GIM MovIn analyses the needs and motivations of your target group in a real or fictitious consumption situation.

target group segmentation

CONSUMER provides you with a two-fold segmentation approach for new target groups based on needs and attitudes.

Customer journey analysis

We analyse your customers' touchpoints and purchasing decisions for you and identify potential for optimisation in the customer journey.

Concept tests

With GIM Concept, we help you to write successful concepts and test their future potential for success.

Understanding customer insights

GIM consult supports you in structuring existing customer knowledge and generating new, relevant information.