B2B Industry

B2B market research for industry

We are experts in B2B market research for mechanical engineering, construction industry and chemistry. Our B2B team develops target group specific research methods and has an international infrastructure for field organization.

For 20 years, we have been researching and consulting for global corporations and medium-sized companies in the B2B sector, and we can also help you to remain competitive with market research.

What we offer:  

  • Quantitative and qualitative full service market research
  • Field and organizational routines tailored to B2B
  • Fast data collection and efficient implementation of your projects
  • Over 20 years of industry experience
  • Strategic consulting through almost 40 years of market research experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message.

Send us a message and arrange a personal consultation appointment with our B2B experts.

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Research fields and methods

Construction industry: power tools, fastening technology, construction chemicals, industrial cleaning, heating and ventilation technology, etc.

Professional cleaning equipment: sweepers, high-pressure cleaners, industrial/wet and dry vacuums, et al.

Heating and Renewable Energy: Heating/air conditioning/ventilation, solar technology, photovoltaics, battery storage systems, et al.

Commercial vehicles: heavy trucks, vans and transporters, et al.

Engineering: TGA technical planning, structural design/statics, civil engineering, etc.

Mechanical engineering: forklift trucks, garden equipment, machine tools, etc.

Transport and logistics: storage systems, forklift solutions, etc.

Chemical industry: adhesive technology, cleaning chemicals, facade foils, etc.

Our clients

  • Professional users
  • CEOs and consultants
  • (Purchasing) decision makers
  • Planners
  • Engineers
  • Architects
  • External experts
  • Academic experts
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Your advantages with us

Many years of experience: Over 20 years of experience in B2B research means: in-depth expertise on relevant industries and methods and a relevant external perspective.

One-stop service: No matter whether quantitative, qualitative or integrated approaches: We cover all types of methods.

Partnership across the board: We guarantee support, advice and tailored solutions from the beginning to the successful completion of the project.

Target group understanding: We have profound project experience in a wide range of industries and professional fields, across all decision-making levels.

In-house field/recruitment: Our own in-house field and recruitment capabilities enable B2B studies even with "difficult" target groups, with a focus on Germany.

Worldwide research: Our strong global network enables us to conduct high-quality B2B studies in more than 35 countries.

Your contact

Marc Arnold

Senior Research Director

Benjamin Dennig 

Research Director