We are an international market and social research institute headquartered in Germany. We offer further-reaching insights and practical recommendations that make all the difference.
We owe our leading position in the market to our international market research team of around 200 employees. At the forefront is an experienced management team that guides the fortunes of our institute.
Fair and respectful relationships have always been important to us. With regard to our clients and their issues, we are primarily concerned with establishing good relationships, shaping projects dynamically and understanding concerns holistically.
IDEAL stands for the way we work, the way we act and maybe also for the way we tick. Five colleagues from our team tell their personal IDEAL story.
We are committed to art and culture in our hometown of Heidelberg, make our contribution to greater sustainability and assume social responsibility for our team.
