Experience in Complex Markets
Profound social and economic changes are increasing the complexity of current markets, permanently and at an increasing rate.
Brand democratization, hybrid consumers, saturation trends – these are just some of the key terms in today’s hyper-complex markets.
Against this background, GIM offers decades of extensive research experience in over 30 industries (B2B and B2C). We provide marketing executives with the necessary guidance and a reliable basis on which to make the right decisions.
Our experienced staff develop effective strategies for you, drawing on one of the broadest method portfolios on the market.
You can get an overview of our international industry experience here. If you are interested in finding out more, please don’t hesitate to get in contact.
Beauty & Personal Care
Cleaning & Washing
Smart home, convenience, change in values and new role models. The cleaning & washing area is reinventing itself.
We separate smart product solutions from mere me-too products, innovations which are relevant to the consumers from flop concepts, and important trends from misdirected tendencies.