Industry expertise

Experience in Complex Markets

Profound social and economic changes are increasing the complexity of current markets, permanently and at an increasing rate.

Brand democratization, hybrid consumers, saturation trends – these are just some of the key terms in today’s hyper-complex markets.

Against this background, GIM offers decades of extensive research experience in over 30 industries (B2B and B2C). We provide marketing executives with the necessary guidance and a reliable basis on which to make the right decisions.

Our experienced staff develop effective strategies for you, drawing on one of the broadest method portfolios on the market.

You can get an overview of our international industry experience here. If you are interested in finding out more, please don’t hesitate to get in contact.

Tomorrow’s mobility – autonomous, interconnected, electric.

We will tell you how the automotive industry is using this change to its own benefit.

Beauty comes from within again

We will tell you in what combination cosmetics, medicine and nutrition seem credible to consumers.

Industry 4.0 has also reached the crafts now.

We will tell you how your target group can successfully participate in the digital change.

Smart home, convenience, change in values and new role models. The cleaning & washing area is reinventing itself.

We separate smart product solutions from mere me-too products, innovations which are relevant to the consumers from flop concepts, and important trends from misdirected tendencies.
  

The energy business is in a trilemma – safety, affordability or sustainability?

We will tell you what is most important to your customers.

Digitalization is revolutionizing the services too.

We know about the potentials and limits of this development.

People still buy their food on the market, not using drones.

We will tell you when your customers are ready to tread new paths.

It is said that “dr. google” is outstripping other physicians.

We will tell you in what direction patients are really driven by their needs.

Today’s household is household 4.0.

We will tell you how your fridge will become a member of your family. 

The really good stories are told on instagram and snapchat.

We will decode the digital usage patterns of younger and older target groups.

Tomorrow’s mobility – autonomous, interconnected, electric.

We will tell you how the automotive industry is using this change to its own benefit.

Social megatrends have a profound impact on public institutions.

We show new ways to meet the new challenges and requirements.

Deodorant is delivered to your home automatically now when the old one is used up.

We will tell you what this means for the shelf design at the drugstore.

New technologies and new players make the telecommunication market dynamic.

We find out which innovations enthuse consumers and which ones put them off.