Market research around household cleaning and washing
The 'cleaning and washing' industry is under pressure to innovate
Current social and technological developments manifest themselves particularly clearly and rapidly in the consumption of everyday consumer goods. Today, more than ever, the detergents and cleaning agents sector is also confronted with changing social conditions - be it the Corona crisis, inflation or climate change. Added to this is the consumer-driven demand for intelligent, innovative product solutions and the conflicting demands of sustainability, convenience and performance.
In these times of general upheaval, our GIM Household Experts accompany you throughout the entire research process and beyond.
What does GIM Household market research offer you?
At GIM Cleaning & Washing, you benefit from our team's years of experience and in-depth methodological expertise in the Household and Baby sectors. We accompany you: from the generation of inspiring consumer insights, the review of product concepts and communication approaches to value and future research in cooperation with GIM foresight.
Get in touch with us, we look forward to hearing from you.
What makes us stand out?
Versatile Methods
We draw from a large pool of different qualitative and quantitative methods to find the best solution for your research question.
Here is a selection of methods that are frequently used by us, among others:
- Basic and target group research
- Brand positioning studies
- Concept writing & concept labs
- Concept screening and testing
- Home-use product tests
- Online communities or app diaries
- Ethnographic research
- Creative workshops and co-creation workshops
- Communication development and communication reviews
- Customer journey research
- Pricing research
- Portfolio research and innovation screening
- Brand performance monitoring/KPI tracking
- Campaign and advertising tracking
- Trend Research
- Retail & Shopper Research
Consulting and Research Services from a Single Source
With us, you receive personal customer and study support with permanent, industry-experienced contact persons. From the conception of the study design to the analysis and communication of results.
Category Knowledge about your Products
We offer comprehensive category knowledge in the following areas:
- Household: cleaning products, detergents and laundry care, household appliances
- Baby: pacifiers, bottles, baby care products, baby fashion, baby equipment, toys, strollers & baby carriages, diapers and diaper care
We conduct national and international research
For international studies, we draw on a broad network of partner institutes. In China, France and Switzerland we are represented by our own subsidiaries.
The 'baby products' industry plays by its own rules
Germany is experiencing a baby boom, and the large market from the Far East is also ensuring rising sales figures. After all, parents are happy to invest in the safety, targeted nurturing and well-being of their babies. The industry is flourishing and growing, and with it the challenges and the need to underpin the product development cycle with sound consumer knowledge.
Your Contact
Tina Choi-Odenwald
Research Director
Maria Wronka
Research Director