Just being clean isn’t enough anymore: Household and cleaning products need to be sustainable, convenient, and effective all at once. Social and technological trends are further increasing the pressure to innovate.
Our experts guide you from the initial research question all the way to a market-ready solution—with in-depth insights and strategic advice.
At a glance:
Would you like to know how we can help you?
Please use our contact form or schedule an appointment directly for an introductory meeting with our industry expert, Tina Choi-Odenwald.
Tina Choi-Odenwald
Research Director
Research Areas and Methods
- Basic Research and Target Audience Analysis
- Brand Positioning Studies
- Concept Writing & Concept Labs
- Concept Testing and Screening
- In-Home Product Testing
- Online Communities or App Diaries
- Ethnographic Research
- Creative Workshops and Co-Creation Workshops
- Communication Development and Communication Audits
- Customer Journey Research
- Pricing Analyses
- Portfolio Research and Innovation Screening
- Brand Performance Monitoring/KPI Tracking
- Campaign and Advertising Tracking
- Trend Research
- Retail & Shopper Research
Product Categories
We are experts in various household product categories and conduct research on topics such as:
- Cleaning products
- Laundry detergents and dish soap
- Laundry care
- Baby products such as pacifiers, bottles, personal care items, clothing, accessories, strollers, buggies, diapers, and diaper care
What we offer you
Extensive Experience: We have extensive experience in market research for household, laundry, and cleaning products, and work with a wide range of well-known German and international manufacturers.
Wide Range of Methods: We offer all relevant qualitative and quantitative methods for various household products and develop customized solutions to address your specific research questions.
Target Audience Understanding: We have extensive experience surveying various target audiences, from Gen Z to Millennials to the silver generation.
Expertise in the Baby Market: We have been conducting research in the baby market for decades and understand the needs of mothers, expectant mothers, midwives, and pediatricians.
Partnership and Trust: We guarantee you expertise, efficiency, and guidance from the start through to the successful completion of your project, and we’re happy to continue advising you afterward.
Global Research: Our strong team and international network enable us to conduct high-quality studies in various countries.
Your Contact
Tina Choi-Odenwald
Research Director
Ron Degen
Senior Research Director
