Market research for the food industry
“Who actually likes carrot juice?”
Do you want a highly accurate analysis of all the relevant insights and benefits in your industry? Are you interested in finding out how consumers actually use your products at home – as opposed to your design team’s ideas on how they should be used? Or do you want to find out which products are stored next to yours on your customers’ shelves? Learn all about it in a video from GIM Vision.
We do research on behalf of leading global manufacturers and companies but we also carry out research for regional businesses. We do both qualitative and quantitative research at national and international level. We offer tailor-made studies for B2C and B2B.
Get in touch with us, we look forward to hearing from you.
Our market research expertise includes:
- Basic studies and target group analysic
- Brand core analyses and market positioning
- Understanding consumers and delivering insights
- Name and concept tests
- Communication development and assessment
- Product development and product testing
- At home-usage
- Developing and testing concepts
- Testing and optimizing packaging
- Taste tests
- Research on future trends in the area of food