Mission: We understand what moves people. We explore their everyday lives – behavior, needs, values, feelings, beliefs and perceptions.
We conduct market, media and social research – beyond standards. We create knowledge and information bases for our clients in business, politics and society so that they can make a difference.
We are professional problem solvers and courageous facilitators: with foresight and creativity, we help them take the decisive step forward. We reliably reach every target group for our customers. Our clear promise: understanding people – and reaching them.
Vision: We are a driving force behind the pioneering decisions of tomorrow. As an international research institute, our aim is to push the boundaries of what is possible with high-quality work. Sometimes disruptive, always innovative – with actionable research results for real added value.
We view people holistically in their multiple roles as consumers and customers, users, patients, professionals, employees and finally as citizens or individuals who are part of our society.
For us, brands are more than just articles. In our understanding, brands can also be people, products or companies, as well as services, organizations, media (content) or nations.
When your customers sense that you see more in them than just target groups that convince you to buy, you are well on your way to building a successful relationship.
Your customers want to be seen, understood and addressed as people - with all their feelings, dreams, worries and fears. They expect offers from you that provide support and help or convey joy.
