From gardening tools and cooking and kitchen gadgets to major appliances and modern consumer electronics—we research all product categories related to the home on your behalf.
We have a passion for technology and are experts in market research for smart home systems, intelligent household aids, and connectivity solutions. At the same time, we keep an eye on the traditional, analog aspects of the household: cooking pots, spades, and ironing boards are therefore just as important components of our research portfolio.
At a glance:
Would you like to know how we can help you?
Please use our contact form or schedule an appointment directly for an introductory meeting with our industry expert, Benjamin Dennig.
Benjamin Dennig
Research Director
Research fields
Product design: We have qualitative and quantitative methods at our disposal that are precisely tailored to the object of research. Our spectrum ranges from the simple quantitative acceptance test of a new coffee machine to the semiotic in-depth analysis of the design language of the refrigerator product category.
UX with GIM S.P.I.C.E: A positive user experience is the yardstick of every product development. It is not uncommon for technological complexity and usability to be at odds. We help you to develop products with GIM S.P.I.C.E that are geared to the needs of the user and test them afterwards for their competitiveness.
Methods
- Idea generation/innovation workshop
- Consumer Understanding and Insights
- Brand positioning
- Product development and product testing
- Inhome Usage
- Concept development and concept testing
- Package testing and optimization
- Communication development and communication tests
- POS: shelf performance, line-up, shopping behavior
Your advantages with us
Many years of experience: We work for a large number of well-known German and international manufacturers - from established medium-sized companies to DAX-listed corporations.
Wide range of methods: We offer customized quantitative and qualitative methods for diverse digital and analog products.
Target group understanding: We have extensive project experience in a wide variety of home & technology industries, across all decision-making levels.
Practical knowledge transfer: We also accompany you after the analysis with ideation workshops in your company in order to convert the results gained into new ideas.
Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project.
Worldwide research: Our strong international network enables us to conduct high-quality studies in diverse countries.
Your Contact
Benjamin Dennig
Research Director
Simon Schneebiegl
Senior Research Manager
