Market research for media use and media research

Are you wondering how media usage is changing in times of digitalization or which media your target group uses?

We analyze contexts, settings and situations that play a role in the media usage of your customers and create the basis for an intelligent design of content, communication and market positioning.

What we offer you:

  • Quantitative and qualitative full service market research
  • International network of partners
  • Fast data collection and efficient implementation of your projects
  • Logical interpretation of the results
  • Strategic consulting through almost 40 years of market research experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message.

Send us a message and arrange a personal consultation appointment with our media experts.

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Research fields

  • Basic studies on media usage behavior, media target groups and media content
  • Reach research based on representative large-scale samples
  • Media convergence studies
  • Brand core and image analyses, positioning studies
  • Tracking studies, brand and advertising tracking
  • Program monitoring and strategic program consulting
  • Format reviews, concept and pretests, trailer tests, presenter tests
  • Music research, music positioning studies
  • UX and customer loyalty studies
  • Reader and subscriber studies, copy and zero number tests


  • CATI, Online, Face-to-face
  • Real-Time-Response (RTR)
  • Eye-Tracking, Mouse-Tracking
  • In-depth interviews, focus groups, Online-Chats
  • Design Thinking, Creative-Workshops
  • Qualitative Online Communities
  • In-home-Interviews, In-home-Listening/Viewing
  • Media journals (online/app-based and offline)
  • Netnographie, Social Media Research
  • „Meet the Audience“

Your advantages with us

Many years of experience: We work for a large number of well-known German and international clients - from established medium-sized companies to large media houses.  

Broad variety of methods: We offer all relevant quantitative and qualitative methods of media research and find individual solutions for your questions.  

Understanding of target groups: We have extensive project experience in a wide range of industries around the topic of media and media use.

Media expertise: We are experts in various media fields and conduct research on analog and digital channels such as print, online, social media and audio.  

Partnership and trust: We guarantee expertise, efficiency and advice from the beginning to the successful completion of your project and are happy to advise you further afterwards.

Worldwide research: Our strong team and international network enables us to conduct high-quality studies in different countries.

The new Digital Media Use Typology (DMT)

The DMT is the further developed new edition of the renowned Media User Typology (MNT) from ARD and ZDF.  

With the results of the study you can cross-sector:

  • Create media programs for specific user types
  • Develop series and podcasts
  • Increase user reach
  • Optimize digital advertising impact and strategies
  • Increase product placement performance
  • Improve audience targeting for services and products
Learn more
Verschiedene Personen grafisch dargestellt, die die digitalen Mediennutzungstypen darstellen.

Your contact

Thomas Hobrock

Research Director