Expertise

Target Group & Buying Behaviour

A precise understanding of the needs, wishes and behaviour of your target group is the key to market success.

We are your experts in providing precisely these in-depth insights into your consumers, current consumer trends and purchasing behaviour.

Our aim is to understand the needs of your target group and consumer habits in order to optimise the positioning of your products and services on the basis of these insights.

Among other things, we also have GIMpulse (German version) – our own online panel, curated offline.

Solutions for more target group knowledge

Addressing young target groups

We analyse the values, attitudes and consumer habits of younger generations and find the right approach for you.

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Motif research

GIM MovIn analyses the needs and motivations of your target group in a real or fictitious consumption situation.

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Ethnography

With GIM Ethno, we provide you with data on the domestic consumer habits of your target group in their natural environment.

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Research with babies, children & teenagers

The real purchasing decision-makers: We show you how market research works with babies, children and teenagers.

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Decoding the brand relationship

With our GIM ICU™ target group brand model, we decode the relationship between people and brands.

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target group segmentation

CONSUMER provides you with a two-fold segmentation approach for new target groups based on needs and attitudes.

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Solutions for analysing buying behaviour

Eye tracking

We use eye tracking to record the eye movements of test subjects and analyse which elements of packaging etc. are particularly eye-catching.

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Shopper research

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

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Our quality standards

Market research institute with ISO standard certification

We are certified to ISO standard 20252:2019. This is the most comprehensive and important international standard for market research. It defines research processes and applied methods according to a uniform quality standard and checks their implementation.

We follow additional standards from ESOMAR, ADM, BVM, DGOF, and EphMRA. In addition, we have special certifications, including TISAX, which ensures information security in the automotive industry.

More expertise

Decoding the brand relationship

With our GIM ICU™ target group brand model, we decode the relationship between people and brands.

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Brand & sustainability

We are experts in environmental and sustainability issues and can help you develop a successful sustainability strategy.

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Understanding customer insights

GIM consult supports you in structuring existing customer knowledge and generating new, relevant information.

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Concept tests

With GIM Concept, we help you to write successful concepts and test their future potential for success.

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Implicit research

Implicit research analyzes unconscious attitudes and shows you what people really think about your brand.

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Increase sales

With GIM Salesbooster, we find the optimum pricing strategy: we help with pricing and bundling through to portfolio optimisation.

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