Market research for cosmetics, personal care, baby products and fashion

In the beauty, cosmetics and fashion sectors, trends change quickly and product life cycles are often short. In addition, in times of climate change, many people are questioning their value system and consumer behaviour - and adapting it in the long term.

An in-depth understanding of the industry and target group knowledge is currently more important than ever. We help you to generate data-based insights and make better decisions with customised market research for cosmetics, beauty, care products and fashion.

What we offer you:

  • Quantitative and qualitative full service market research
  • Fast data collection and efficient implementation of your projects
  • International network with partners from 52 markets
  • Logical interpretation of the results
  • Strategic consulting through almost 40 years of market research experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message.

Send us a message and arrange a personal consultation appointment with our beauty experts.

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Research fields and methods

  • Basic and target group research
  • Brand positioning studies
  • Concept writing and concept labs
  • Concept screening and concept testing
  • Home-use product tests
  • Online communities or app diaries
  • Ethnographic research
  • Creative workshops and co-creation workshops
  • Communication development and communication reviews
  • Customer journey research
  • Pricing research
  • Portfolio research and innovation screening
  • Brand performance monitoring/KPI tracking
  • Campaign and advertising tracking
  • Trend Research
  • Retail and Shopper Research

Product categories

We are experts in various product categories in the cosmetics sector and conduct research on, among other things:

  • Cosmetic products and decorative cosmetics
  • Natural cosmetics
  • Skin and body care
  • Hair care and hair coloration
  • Cabin cosmetics
  • Professional Beauty
  • Baby products such as pacifiers, bottles, body care, fashion, strollers, buggies, diapers and diaper care
Petrischale und ein Glasbehälter mit einer Pipette auf einem blauen Hintergrund.

Your advantages with us

Many years of experience: We have decades of experience in market research for the cosmetics and fashion industry.

Wide range of methods: We offer all market-relevant quantitative and qualitative methods and develop customized solutions for your questions.

Target group understanding: We know the GenZ to Silverager and understand beauty professionals (hairdressers and cosmeticians), health care professionals (dermatologists) and influencers.

Baby market expertise: We research the baby market and know the needs of mothers, pregnant women, midwives and pediatricians.

Partnership and trust: We guarantee expertise, efficiency and advice from the beginning to the successful completion of your project.

Worldwide research: Our strong global network enables us to conduct high quality studies in the beauty and personal pare field.

Your contact

Tina Choi-Odenwald

Research Director

Maria Wronka

Research Director