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Insight Cycle

What do
we research?

Marketing Cycle

What makes
us different?

Solutions

Why GIM?

Relevant research becomes more and more important with the increasing complexity of the environment in which business performance is embedded. We offer supremely competent high-quality research and provide a holistic view on your markets, industries and customer groups.

We have your goals on our radar!

Our research has always been known for its efficiency. We provide insights and facts that are truly relevant and that can directly and easily be implemented into your strategies. Not matter whether we look into your brand, your target group and products, your communication or your innovation:

Relevance Counts – Welcome at GIM.

Values & Visions 2030 – Germany’s First Universal Study on Value Development

Which values will prevail in the year 2030? What will be relevant for society, what will become irrelevant? What do people hope for, what do they …

Speech by Dr. Tomas Jerković about brand image research at the University of Hohenheim

The image of brands is one of the most fascinating topics of brand research. On June 20, GIM Research Director Dr. Tomas Jerković will talk about …

Article: Semiotics – Dress Your Brand Perfectly!

Semiotics is not exactly a market researcher’s favourite topic. Only the edgiest ones among them would dare to claim that. It is complicated, …

marktforschung.de Starts New China Blog – GIM Provides the Content!

As of now, our colleague from GIM China, Research Manager Yiming Chen, will blog on the market research industry’s leading platform “marktforschung.de” …

Young Professionals’ Media Usage: Dr. Gaber Co-Authors Article in “Media Perspektiven”

In cooperation with ARD media research experts, GIM Senior Research Manager and media researcher Dr. Rusanna Gaber has published an article in the trade …

New Independent Study about Gardening

Which needs, motivations and strategies do consumers have in the area of gardening? In what way do consumers differ from one another?