What’s on
your mind?

Insight Cycle

What do
we research?

Marketing Cycle

How do we


Why GIM?

Societies, markets and marketing are subject to disruptive changes.
In this phase, companies must anticipate important changes at an early stage.
And be close to their customers.

Relevant research provides essential support. GIM offers you this research.

This means: quality, competence, maximum utility value.

This is why we currently support 19 of the 30 major companies quoted on the German stock exchange.

We provide you with insights and facts instead of abstract advice:
Uncomplicated and directly translatable into your strategies, no matter whether it's about your brand, target group, product or service.

Relevance Counts – Welcome at GIM.

GIM analytics: maximum added value from your data

GIM analytics bundles skills from three different digital disciplines: data science, software development and online data monitoring.

GIM consults offers science-based consulting

GIM consult operates at the interface between marketing, sales and organisational consulting.

GIM experience: our UX offering

Our experts supplement the classic UX KPI framework with emotional and motivational aspects of consumer psychology.

GIM foresight makes your brand fit for the future

GIM foresight is our research and consulting hub for strategic questions about the future of your brand, target group and communication.

GIM Academics – Our Experts' University Commitment

Quality-based market research needs theoretical grounding. Since the beginning of the research work for our customers, ...

GIM = More than Research

Get to know our services better
Advanced Analytics, UX+, cultural foresight, CX+ and more. For a long time now, we have been offering ...