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Insight Cycle

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Marketing Cycle

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Why GIM?

Relevant research becomes more and more important with the increasing complexity of business environment. We offer supremely competent high-quality research and provide a 360° view on your markets, industries and customer groups.

We have your goals on our radar!

Our research has always been known for its efficiency.

This is why 20 of the 30 major companies quoted on the German stock exchange rely on our services.

We provide insights and facts that are truly relevant and that can directly and easily be implemented into your strategies. No matter whether we look into your brand, your target group and products, your communication or your innovation:

Relevance Counts – Welcome at GIM.

Implicit Methods: Insights into Consumers‘ Souls

There is a significant part of our behaviour that we do not consciously control ourselves. People who usually like to be in charge might …

Future Mobility Congress: Dr. Kerstin Ullrich talks about the mobility consumer of the future

There are more and more signs indicating that the much quoted “new mobility” could become a reality soon. The discussions about the adverse ...

Shopping groceries online: Dr. Mirjam Hauser on Swiss TV

E-commerce has long been an inherent part of our shopping behaviour. However, most consumers still shy away from ordering groceries online ...

GIM joins "Connected Living" innovation network

GIM is the very first market research institute to join the "Connected Living" innovation centre. The network of members with its ...

This Is Why We Germans Eat! – GIM’s new study for food deciders

What are people’s reasons for eating? What drives them when it comes to food intake? What are the underlying motivations? Which functions …

“China Spotlight“ – the GIM Trend Letter from China on marktforschung.de

Since March 2017, Yiming Chen, our colleague from the GIM China office in Shanghai, has been blogging about “China Spotlights“ ...