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Relevance Counts – Welcome at GIM.
This Is Why We Germans Eat! – GIM’s new study for food deciders
What are people’s reasons for eating? What drives them when it comes to food intake? What are the underlying motivations? Which functions …
Wilhelm Kampik assesses ECJ verdict on German channel SWR
From now on, manufacturers will have to find different names for plant-based products like veggie cheese or “tofu butter”. This is what the …
Values & Visions 2030 – Germany’s First Universal Study on Value Development
Which values will prevail in the year 2030? What will be relevant for society, what will become irrelevant? What do people hope for, what do they …
Article: Semiotics – Dress Your Brand Perfectly!
Semiotics is not exactly a market researcher’s favourite topic. Only the edgiest ones among them would dare to claim that. It is complicated, …
“China Spotlight“ – the GIM Trend Letter from China on marktforschung.de
Since March 2017, Yiming Chen, our colleague from the GIM China office in Shanghai, has been blogging about “China Spotlights“ ...
New Independent Study about Gardening
Which needs, motivations and strategies do consumers have in the area of gardening? In what way do consumers differ from one another?