What’s on
your mind?

Insight Cycle

What do
we research?

Marketing Cycle

What makes
us different?


Why GIM?

Relevant research becomes more and more important with the increasing complexity of the environment in which business performance is embedded. We offer supremely competent high-quality research and provide a holistic view on your markets, industries and customer groups.

We have your goals on our radar!

Our research has always been known for its efficiency.

This is why 20 of the 30 major copmanies quoted on the German stock exchange rely on our services.

We provide insights and facts that are truly relevant and that can directly and easily be implemented into your strategies. Not matter whether we look into your brand, your target group and products, your communication or your innovation:

Relevance Counts – Welcome at GIM.

This Is Why We Germans Eat! – GIM’s new study for food deciders

What are people’s reasons for eating? What drives them when it comes to food intake? What are the underlying motivations? Which functions …

Wilhelm Kampik assesses ECJ verdict on German channel SWR

From now on, manufacturers will have to find different names for plant-based products like veggie cheese or “tofu butter”. This is what the …

Values & Visions 2030 – Germany’s First Universal Study on Value Development

Which values will prevail in the year 2030? What will be relevant for society, what will become irrelevant? What do people hope for, what do they …

Article: Semiotics – Dress Your Brand Perfectly!

Semiotics is not exactly a market researcher’s favourite topic. Only the edgiest ones among them would dare to claim that. It is complicated, …

“China Spotlight“ – the GIM Trend Letter from China on marktforschung.de

Since March 2017, Yiming Chen, our colleague from the GIM China office in Shanghai, has been blogging about “China Spotlights“ ...

New Independent Study about Gardening

Which needs, motivations and strategies do consumers have in the area of gardening? In what way do consumers differ from one another?