What’s on
your mind?

Insight Cycle

What do
we research?

Marketing Cycle

How do we


Why GIM?

Relevant research becomes more and more important with the increasing complexity of business environment. We offer supremely competent high-quality research and provide a 360° view on your markets, industries and customer groups.

We have your goals on our radar!

Our research has always been known for its efficiency.

This is why 20 of the 30 major companies quoted on the German stock exchange rely on our services.

We provide insights and facts that are truly relevant and that can directly and easily be implemented into your strategies. No matter whether we look into your brand, your target group and products, your communication or your innovation:

Relevance Counts – Welcome at GIM.

Reports about Oxfam

Since last week, Der Spiegel and SPIEGEL ONLINE have been reporting about outrageous incidents involving the charitable organization …

We believe in reputable market research! – In response to the Spiegel Online report

Like many other players in our sector, we were surprised and shocked to read the Spiegel Online report about the manipulation and …

Articles on marktforschung.de: Research in challenging environments

The conditions for doing research are not everywhere as good as in Germany. There are markets where conducting research studies for our clients is ...

Implicit Methods: Insights into Consumers‘ Souls

There is a significant part of our behaviour that we do not consciously control ourselves. People who usually like to be in charge might …

This Is Why We Germans Eat! – GIM’s new study for food deciders

What are people’s reasons for eating? What drives them when it comes to food intake? What are the underlying motivations? Which functions …

“China Spotlight“ – the GIM Trend Letter from China on marktforschung.de

Since March 2017, Yiming Chen, our colleague from the GIM China office in Shanghai, has been blogging about “China Spotlights“ ...