What’s on
your mind?

Insight Cycle

What do
we research?

Marketing Cycle

How do we


Why GIM?

Relevant research becomes more and more important with the increasing complexity of business environment. We offer supremely competent high-quality research and provide a 360° view on your markets, industries and customer groups.

We have your goals on our radar!

Our research has always been known for its efficiency.

This is why 19 of the 30 major companies quoted on the German stock exchange rely on our services.

We provide insights and facts that are truly relevant and that can directly and easily be implemented into your strategies. No matter whether we look into your brand, your target group and products, your communication or your innovation:

Relevance Counts – Welcome at GIM.

GIM with lecture on
Generation Z

"Generation Z - who's that?" GIM Senior Consultant Dr. Sigrid Schmid and GIM Corporate Director Dr. Jörg Munkes answer this question in ...

GIM donates education for Christmas

Also this year, GIM is dispensing with "classic", physical Christmas gifts for its customers and cooperation partners. Instead, as in the previous year, a...

I want to ride my bicycle: The GIM Cyclist Typology (free of charge)

There is a new generation of urbanists coming of age – and not only in German metropolises. For this new generation, the bicycle is an attractive ...

GIM with current study on the probiotics market

The health and pharmaceutical specialists of GIM Health have published an extensive study on the dynamic market of probiotic products ...

GIM cooperates with Center for Art and Media (ZKM)

GIM has expanded its partner network with a cooperation with the world-renowned Center for Art and Media (ZKM) in Karlsruhe…

“China Spotlight“ – the GIM Trend Letter from China on marktforschung.de

Since March 2017, Yiming Chen, our colleague from the GIM China office in Shanghai, has been blogging about “China Spotlights“ ...