What’s on
your mind?

Insight Cycle

What do
we research?

Marketing Cycle

And besides
research?

GIM Network

Why GIM?

Societies, markets and marketing are subject to disruptive changes.
In this phase, companies must anticipate important changes at an early stage.
And be close to their customers.

Relevant research provides essential support. GIM offers you this research.

This means: quality, competence, maximum utility value.

This is why we currently support 19 of the 30 major companies quoted on the German stock exchange.

We provide you with insights and facts instead of abstract advice:
Uncomplicated and directly translatable into your strategies, no matter whether it's about your brand, target group, product or service.

Relevance Counts – Welcome at GIM.

GIM analytics: maximum added value from your data

GIM analytics bundles skills from three different digital disciplines: data science, software development and online data monitoring.

GIM experience: our UX offering
 

Our experts supplement the classic UX KPI framework with emotional and motivational aspects of consumer psychology.

GIM foresight makes your brand fit for the future

GIM foresight is our research and consulting hub for strategic questions about the future of your brand, target group and communication.

Qualitative F2F research projects possible again

Together with Quotapoint, GIM conducted several personal F2F test interviews in "corona-prepared" facilities. The aim ...

GIM Traces: New
geolocation tracking offer

With GIM Traces, GIM launched a new type of research offer at the beginning of 2020, which generates knowledge about mobile target groups. ...

GIM 360° Tours: The new tool by GIM experience

The team of GIM experience offers a new tool for the realistic representation of rooms and products: The interactive GIM 360° Tours ...