What’s on
your mind?

Insight Cycle

What do
we research?

Marketing Cycle

How do we


Why GIM?

Relevant research becomes more and more important with the increasing complexity of business environment. We offer supremely competent high-quality research and provide a 360° view on your markets, industries and customer groups.

We have your goals on our radar!

Our research has always been known for its efficiency.

This is why 19 of the 30 major companies quoted on the German stock exchange rely on our services.

We provide insights and facts that are truly relevant and that can directly and easily be implemented into your strategies. No matter whether we look into your brand, your target group and products, your communication or your innovation:

Relevance Counts – Welcome at GIM.

Dr. Hannes Fernow with lecture at the SRH university

GIM Senior Research Manager Dr. Hannes Fernow will give a lecture on "Values and Visions 2030" at the SRH Hochschule Heidelberg on ...

I want to ride my bicycle: The GIM Cyclist Typology (free of charge)

There is a new generation of urbanists coming of age – and not only in German metropolises. For this new generation, the bicycle is an attractive ...

Insights 2018: GIM again present 
with speech and band

The Insights Congress of planung & analyse will once more take place this year with GIM participation.   
On the one hand, ...

GIM opens new office in Nuremberg

On 01.07.2018 GIM opened a new office in Nuremberg. After Heidelberg (headquarter), Berlin, Lyon, Zurich and Shanghai, Nuremberg ...

BVM Congress: Dr. Sebastian Bönisch wins Data Science Cup

GIM Senior Director Data Science & Software Engineering, Dr. Sebastian Bönisch has won this year's Data Science Cup of the BVM ...

“China Spotlight“ – the GIM Trend Letter from China on marktforschung.de

Since March 2017, Yiming Chen, our colleague from the GIM China office in Shanghai, has been blogging about “China Spotlights“ ...