“Always on” has long been the norm. The platform economy, Industry 4.0, and the IoT are transforming business models—while customers expect seamless communication, stable prices, and the highest quality of service.
With customized, full-service market research (qualitative and quantitative) for the telecommunications and IT sectors, we show how needs and markets are evolving and what opportunities this creates.
At a glance:
Would you like to know how we can help you?
Please use our contact form or schedule an appointment directly for an introductory meeting with our industry expert, Dr. Tomas Jerkovic.

Dr. Tomas Jerković
Senior Research Director
Research Areas and Methods
- Developing and Expanding Understanding of the Target Audience
- Customer Journey and Touchpoint Analyses
- Concept Testing
- Product Testing
- Communication (Pre- and Post-Tests)
- Pricing, Rate, and Product Research / Conjoint and Churn Analyses
- Usability Studies / UX and Product Testing (Hardware, Mesh Repeaters, Routers, etc.)
- Brand and Image Studies
- Customer Satisfaction Studies
- Sales Processes
- Tracking Studies
What we offer you
Extensive experience: We work with a wide range of renowned German and international clients—from medium-sized companies to large corporations.
Wide range of methods: We offer all relevant quantitative and qualitative methods and develop customized solutions to address your specific needs.
Understanding of target audiences: We have extensive project experience across a wide variety of IT and telecommunications industries.
Expertise: With GIM direct, we can conduct non-anonymized (customer satisfaction) studies, such as analyses of router or app data as part of friendly user tests.
Partnership and Trust: We guarantee you expertise, efficiency, and guidance from the start through to the successful completion of your project.
Global Research: Our strong international network enables us to conduct high-quality studies in various countries.
Your Contact

Dr. Tomas Jerković
Senior Research Director

Florian Waitl
Senior Research Manager

