Telecommunication & IT

Market research in the field of telecommunication and IT

The telecommunications industry is undergoing change, driven by digitalisation and concepts such as Industry 4.0, IoT and IIoT. The success of large platform providers such as Apple, Amazon and Microsoft is also forcing established telecommunications and IT companies to adapt their business models.

Customer needs are also changing: the demand for constantly available communication and data, particularly due to the trend towards working from home, remains strong. Omnichannel solutions and direct customer access are becoming increasingly important, while customers expect stable costs and high technical and service quality.

We support you with customised market research for telecommunications and IT. Our experienced team advises you on market research methods to analyse target groups, develop innovative products, measure customer satisfaction and much more.

What we offer:  

  • Quantitative and qualitative full service market research
  • International network of partners
  • Fast data collection and efficient implementation of your projects
  • Logical interpretation of the results
  • Strategic consulting through almost 40 years of market research experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message. 

Send us a message and arrange a personal consultation appointment with our IT experts.

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Research fields and methods

  • Development and expansion of target group understanding
  • Customer journey and touchpoint analyses
  • Concept tests
  • Product tests
  • Communication (pre- and post-tests)
  • Price, rate and product research/conjoint and churn analyses
  • Usability studies / UX and product tests (hardware, mesh repeaters, routers, etc.)
  • Brand and image studies
  • Customer satisfaction studies
  • Sales processes
  • Tracking studies

Your advantages with us

Many years of experience: We work for a large number of well-known German and international clients - from medium-sized companies to large corporations.  

Wide range of methods: We offer all relevant quantitative and qualitative methods and find individual solutions for your questions. 

Understanding of target groups: We have extensive project experience in a wide range of IT and telecommunications industries.

Expertise: With GIM direct, we can conduct non-anonymized (customer satisfaction) studies, e.g. in evaluations of router or app data within Friendly User Tests.  

Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project.

Worldwide research: Our strong international network enables us to conduct high-quality studies in different countries.

Your contact

Dr. Tomas Jerković

Senior Research Director

Julia Haug

Senior Research Manager