Market Research in the field of Telecommunication and Information Technology
 

An industry that is shaped and driven by the thrill of permanent innovation like hardly any other is at the next turning point: with the digitalisation of industrial products (Industry 4.0, IoT, IIoT), the telecommunications industry is pushing the door to the "Everything Connected" era wide open.

After the triumphant success of platform providers such as Apple, Amazon, Microsoft and many others over the last decade and a half, established telecommunications and IT providers are once again facing the challenge of reviewing and realigning their business models under time pressure in order to remain profitable. Because they will hardly remain profitable in the future with the sole marketing of established offers such as telephony services or mobile phone contracts.

In addition, customer needs are evolving: The desire for communication and data that is available anytime and anywhere is unbroken – at the latest since the pandemic brought a large number of people into private offices at home. Omnichannel and a direct line to the provider are also becoming a hygiene factor. And of course, all services should be available at stable costs that are as low as possible.

However, the telecommunications providers are shaping the change:

• New business and value-added fields are being developed at record speed (e.g. hosting services, cloud services and cloud infrastructures, web design, etc.).
• Joint ventures are forged
• Existing customer segments are being capitalised on more (business customers)
• Re-launching and re-branding at the brand level is productive