Market research for the energy industry

Political initiatives and a growing awareness of sustainability among consumers and in the economy are prompting energy companies to take action: smart homes, energy efficiency, smart meters, electromobility and new customer and comparison portals are just a few examples of innovative solutions.

We have been conducting research for global corporations and medium-sized companies in the energy industry for decades and can also help you to realign yourself in times of change and understand the changing needs of your customers.

What we offer you:

  • Quantitative and qualitative full-service market research
  • Network of partners in the B2B sector and regional energy suppliers
  • Fast data collection and efficient implementation of your projects
  • Over 20 years of industry experience
  • Strategic consulting based on almost 40 years of market research experience

We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.

Write us a message.

Send us a message and arrange a personal consultation appointment with our energy experts.

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Research fields and methods

Target group research: We identify target groups in terms of basic consumer needs, e.g. by means of target group segmentation and personas.

Customer Journey: Based on our proven, multi-method toolkit, we explore the journeys of the various target groups and identify the relevant touchpoints.  

Rate optimization: We use conjoint analyses and quantitative methods to determine the optimal price structures and offer packages.  

Concept tests: We analyze opportunities and risks for new products and communication measures with the help of concept tests, name and term tests.

Branding strategies: We help create brand values for a product and identify positioning opportunities.

Trend research: Based on proven methods, we identify market-relevant consumer and industry trends, evaluate them and thus provide our clients with a sound basis for decision-making.

Brand KPI tracking: We use quantitative tracking studies to explore the development of key brand parameters over time.  

Customer satisfaction: With our flexible and individually tailored approach to your customers and your company, we ensure quantifiable results and measurable KPIs.

Communication (pre- and posttests): with qualitative and quantitative market research, we accompany advertising campaigns from creation, zero measurement to success measurement after the measures have been implemented.

Your advantages with us

Many years of experience: Over 20 years of experience in energy market research with in-depth expertise on relevant industries and methods.

Wide variety of methods: We offer customized quantitative and qualitative methods and have specially tailored solutions for municipal utilities.  

Understanding of target groups: We have extensive project experience with private (end) customers and business customers, from SOHO to SMEs and large corporations.

Large network: We work with B2B contacts in companies of various sizes as well as regional energy suppliers.  

Partnership and trust: We guarantee expertise, efficiency and advice from the beginning to the successful completion of your project.

Worldwide research: Our strong global network enables us to conduct high-quality studies in a wide range of countries.

Your contact

Dr. Tomas Jerković 

Senior Research Director

Julia Haug

Senior Research Manager