In an increasingly connected world, customers expect products that meet their real needs. Our product tests offer you the opportunity to understand exactly that: How your products work and are perceived in people's daily lives.
In our product tests, we focus above all on realism and authenticity. Whether it's a U&A study for a new baking mix, a home-use test for gardening tools or a product tasting, our methods are designed to simulate real-life conditions and analyse user behaviour in detail.
What are product tests used for?
In a product test, new products are tested under real conditions by real or potential consumers and then evaluated. GIM Smart Creative redefines the standard for modern product testing. Our approach is to offer innovative solutions that also provide inspiring insights that you can immediately translate into concrete actions.
The aim of our product testing is to enable a deep understanding of the user experience and a product to meet real customer needs and maximise market opportunities.
We utilise a spectrum of research methods ranging from proven offline practices to the latest online and hybrid techniques. Each method is carefully selected and customised to ensure it incorporates the most innovative technologies and progressive research approaches. With GIM Smart Creative, we are opening up new ways to unlock deep consumer insights to maximise our clients' product success.
Realistic product test scenarios
In the world of market research, it is crucial that product testing takes place under conditions that are as close to the real world as possible. We create study scenarios that are not only realistic, but also accurately reflect the daily experience of consumers.
Authentic insights through U&A studies
A U&A (Usage & Attitude) study is conducted in the consumer's real-life environment. For example, when testing a baking mix, participants use their own kitchen utensils and are in an environment where they feel comfortable and behave naturally, resulting in authentic and actionable insights.
Home-use tests for practical evaluations
In a home-use test, for example for garden tools, the test subjects demonstrate the tools in their own garden. This type of product test provides direct insights into the practical applicability and efficiency of the products.
Virtual product tastings for collective experiences
A virtual product tasting allows us to capture the spontaneous reactions of group participants to a new food product and objectively observe the dynamics of the collective experience.
Methods for communicating results: GIM Summovies
In order to make the findings understandable and tangible, we are continuously expanding our methods for communicating results. These include GIM Summovies, animated short videos that present the key aspects of a study in a lively, memorable and attractive way to put your projects in the spotlight.
These videos generate more attention for your project and present results that are quickly consumable and perfectly shareable. Multimedia communication makes the most important findings more memorable - and more emotionally tangible.
GIM Summovies can help you achieve this,
- generate more attention for your project.
- present results that are quickly consumable and perfectly shareable.
- make the most important insights more memorable through multimedia communication.
- bring insights to life emotionally.
Methoden zur Ergebnisvermittlung: GIM Summovies
What is a product test?
A product test is a market research method in which new or further developed products are used, evaluated and commented on by real or potential consumers under conditions that are as real as possible. The aim is to collect authentic feedback at an early stage in order to tailor products precisely to customer needs and reduce market risks.
How does a product test typically work at GIM?
The project process comprises five successive phases: (1) target group definition, (2) development of a customized test design (e.g. blind or comparative test, determination of the test duration), (3) data collection via observation, survey or digital feedback tools, (4) analysis & interpretation of the data and (5) a presentation of the results with clear recommendations for action.
What types of product tests does GIM offer?
We cover a broad spectrum, including taste tests (food & beverages), performance tests (technical products, automotive parts), usability tests (hardware, software, websites), packaging tests as well as durability and stability tests. In addition, U&A studies, home use tests, in-store simulations and virtual tastings are used - depending on the industry and the issue at hand.
What does a product test cost - what factors influence the budget?
We calculate each project individually. Influencing factors include sample size, recruitment effort, test setting (laboratory, in-home, online), incentives for participants, test duration and desired depth of analysis and reporting (e.g. additional video summaries). Thanks to the modular “spectrum of offline, online and hybrid methods”, the budget can be flexibly adapted to the objective and scope.
What are the advantages of a product test?
Companies gain a deep understanding of user expectations, identify optimization potential before mass production, reduce flop risks and increase their competitiveness in the long term. Product tests therefore contribute to customer loyalty, added value and brand positioning.
Your contact
I will gladly advise you.
Patricia Blau
Corporate Director