19.11.2024
SME worries - a smart approach to bureaucracy, raw material prices and skills shortages
The Gesellschaft für innovative Marktforschung (GIM) has taken a closer look at Germany's economic backbone: the SME sector. How is the situation? Mixed, but cautiously optimistic. The study “SME Challenges: Challenges and Strategies in SMEs” highlights the biggest challenges ...Learn more
24.09.2024
GIM: Strengthening social and political research
Since September, the Gesellschaft für Innovative Marktforschung (GIM) has been strengthened in the management of the Social and Political Research division: Dr. Nico A. Siegel has joined the increasingly strategically important Public division as Executive Director. With the ...Learn more
13.09.2024
From digital to demographic: a changing healthcare system
GIM has produced the third edition of the Digital Health Report for Doctolib, a provider of online appointment booking systems for medical practices and healthcare facilities. The report provides valuable answers and food for thought - from the perspective of both doctors and ...Learn more
24.07.2024
B2B industry: product improvement needs analog market research
In construction, in the energy sector or in gastronomy: people prefer to experience and evaluate how cooling, stable or warming something is in real life. You get a sure feeling for quality. Feeling, wearing and operating - this remains crucial when it comes to translating ...Learn more
19.06.2024
New management for GIM Media Research
The media market continues to consolidate along changing listening, viewing and advertising patterns. Once competing publishers are cooperating - digital interactive formats are not only capturing the hearts of children. Market research is particularly important here in order ...Learn more
28.05.2024
EU Directive Coming: Sustainable Product Packaging
Starting in 2030, all packaging must be recyclable. Here’s what companies need to know and how they can find the best packaging solutions with GIM: sustainable, practical, and attractive. This summer, the new packaging regulation is expected to be adopted by the Council of the ...Learn more
20.03.2024
Market research industry: GIM as a sought-after consultant and still top 5
GIM continues to be one of the five most successful and therefore 20 largest market research companies in Germany. Whether in the private or public sector: in the dynamic social and economic environment, the need for consulting is growing - before and alongside market research ...Learn more
23.01.2024
GIM clearly shows its colours against the right
Tens of thousands of people are currently demonstrating across Germany against right-wing extremism and the AfD. For GIM and its employees, this is a matter of course - and time to act. The Gesellschaft für innovative Marktforschung (GIM) and its employees are taking a clear ...Learn more
04.01.2024
Generational change: GIM with new management
The Gesellschaft für Innovative Marktforschung (GIM) has reorganised its management team: Dr Jörg Munkes and Dr Stephan Telschow will now manage the market research and consulting institute, which has been active internationally since 1987, in tandem. Jörg Munkes has been ...Learn more
