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Think growth. Enable growth. On December 11, 2025, SYNC FOR GROWTH, a new top event for decision-makers in marketing, sales, tech, finance, and HR, will kick off—and we will be there live as a knowledge partner.  In cooperation with ...

Through its cooperation with the Lüneburg-based AI experts AIlon (Erason), the Gesellschaft für innovative Marktforschung (GIM) combines its research and consulting expertise with AI data power. The result: from analysis directly into the campaign ...

With the AI experts at Fairgen, GIM is expanding its portfolio with an innovative, AI-based tool for the targeted analysis of small and hard-to-reach target groups. The principle: Fairgen generates synthetic data points based on real survey data ...

GIM continues to be one of the most successful market and social research companies in Germany (industry analysis by marktforschung. de). There is no doubt that competition is becoming more intense in some areas and the environment more challenging ...

The Cologne-based portal for market and social research, marktforschung. de, in cooperation with the industry trade fair succeet, now honors the best providers in the insights industry every year following a meticulous pre-selection process.   ...

The Gesellschaft für innovative Marktforschung (GIM) has taken a closer look at Germany's economic backbone: the SME sector. How is the situation? Mixed, but cautiously optimistic. The study “SME Challenges: Challenges and Strategies in SMEs” ...

Since September, the Gesellschaft für Innovative Marktforschung (GIM) has been strengthened in the management of the Social and Political Research division: Dr. Nico A. Siegel has joined the increasingly strategically important Public division as ...

GIM has produced the third edition of the Digital Health Report for Doctolib, a provider of online appointment booking systems for medical practices and healthcare facilities. The report provides valuable answers and food for thought - from the ...

In construction, in the energy sector or in gastronomy: people prefer to experience and evaluate how cooling, stable or warming something is in real life. You get a sure feeling for quality. Feeling, wearing and operating - this remains crucial ...

The media market continues to consolidate along changing listening, viewing and advertising patterns. Once competing publishers are cooperating - digital interactive formats are not only capturing the hearts of children. Market research is ...

Starting in 2030, all packaging must be recyclable. Here’s what companies need to know and how they can find the best packaging solutions with GIM: sustainable, practical, and attractive. This summer, the new packaging regulation is expected to be ...

GIM continues to be one of the five most successful and therefore 20 largest market research companies in Germany. Whether in the private or public sector: in the dynamic social and economic environment, the need for consulting is growing - before ...

Tens of thousands of people are currently demonstrating across Germany against right-wing extremism and the AfD. For GIM and its employees, this is a matter of course - and time to act. The Gesellschaft für innovative Marktforschung (GIM) and its ...

The Gesellschaft für Innovative Marktforschung (GIM) has reorganised its management team: Dr Jörg Munkes and Dr Stephan Telschow will now manage the market research and consulting institute, which has been active internationally since 1987, in tande ...

According to industry insiders, there is currently a growing willingness to participate in CATI surveys, i. e. telephone interviews - if they are professionally prepared and implemented. This increasingly applies to surveys in the ...

Data, whether already available or newly acquired through market research, has long been regarded as the new gold in and for companies. However, data must be turned into usable knowledge that can be put to use in the organisation - among other t ...

GIM and other German market research companies are sending a clear signal in favour of Israel and against anti-Semitism following the terrorist acts of the Palestinian Hamas on 7 October. We are appalled and condemn Hamas' terrorist attack on Israe ...