GIM @ Insights Kongress 2022

01.09.2022

On September 27 and 28, the annual planning&analysis Insights Congress will again take place in Frankfurt. GIM is again a cooperation partner this year and will be represented on the podium by Senior Research Director Dr. Hannes Fernow and Junior Research Manager Samantha Lengkeek. The live event congress deals with the topic "Market Research in the Turn of Time" and future topics such as Data Experience, the megatrends Sustainability and Metaverse as well as Fake News.

In times of greenwashing and fake news, authentic and transparent communication of values to consumers is becoming increasingly important. Dr. Hannes Fernow will talk about ethnic consumption and the question of how brands can better communicate their values in his lecture "Already saved the world today?" on 27.09. (3 pm). The GIM Senior Research Manager has already talked about the contents of his lecture in advance in an German interview with planning&analysis.

GIM Junior Research Manager Samantha Lengkeek will also take part in the talk "What do you want to be when you grow up? Market Researcher!" at 12:50 am. Together with other junior researchers, she will discuss what particularly appeals to her about starting her career in market research.

All information on the program and registration for the planning&analysis Insights Congress on September 27 and 28, 2022 at the Steigenberger Airport Hotel in Frankfurt can be found here (German).