GIM Event Attendance in Autumn 2020

September 9, 2020

GIM is attending the three most relevant German market research industry events from mid-September to early October.

At GOR20, GIM is nominated for the Best Practice Award with its new geo location tracking tool GIM Traces. Corporate Director Silke Moser presents GIM Traces together with Frank Goldberg (Digital Media Institute) on 10.09.2020 from 11:40 to 13:00h.

The Best-Practice-Award honors particularly innovative services for practice-relevant online research and is highly regarded in the industry. After the first review process, the short list contains a total of eight candidates. Since 1997, the German Society for Online Research (DGOF) has organized an annual congress under the name "General Online Research" (GOR).

At the Insights Congress 2020 by planung&analyse on October 1 and 2, GIM has taken over a sponsoring partnership. The congress takes place partly digitally, partly physically on site in Frankfurt am Main.

GIM will take part in the Market Research Week, organized by the industry medium marktforschung.de between 5 and 9 October, with two web seminars. On 05.10.2020 from 12:00 to 13:00h, Managing Director Dr. Jörg Munkes will present the geolocation tracking tool "GIM Traces".

On 08.10.2020 from 13:00 to 14:00, Dr. Hannes Fernow and Michael Mletzko from the GIM future hub GIM foresight will speak about sustainability and brand management.

The geolocation tracking tool "GIM Traces" was launched at the beginning of 2020. The novel research offering generates insights about mobile target groups. GIM Traces continuously records locations of several thousand panellists quota-representatively for Germany. Besides movement patterns, demography and interests can be described and surveys at POIs can be triggered. Further information is available at www.gim-traces.com.