Generative AI is changing when and how purchase decisions are made. Customer journeys are becoming shorter, with decisions made more quickly – often before marketing, sales, or product teams engage with potential customers.
This whitepaper explains how ChatGPT & Co. prioritize products, why visibility in AI recommendations is becoming a key competitive factor, and how brand image influences AI-driven decisions.
Who is it for?
Marketing & sales leaders · Product managers · Brand managers
Key takeaways:
- How AI shortens decision paths
- Why visibility in AI recommendations determines relevance
- How strong brands gain trust in AI-driven choices
Get the whitepaper for free
Simply fill out the contact form and we will provide you with the study free of charge.
Do you have any questions?
I will be happy to advise you.
Julia Eymann
Senior Research Manager