Target Group & Buying Behaviour

A precise understanding of the needs, wishes and behaviour of your target group is the key to market success.  

We are your experts in providing precisely these in-depth insights into your consumers, current consumer trends and purchasing behaviour.  

Our aim is to understand the needs of your target group and consumer habits in order to optimise the positioning of your products and services on the basis of these insights.

Our quality standards

Top image and ISO standard certified

In the 2021/2022 image study by, we took first place in the categories of quality, methodological expertise and consulting expertise.

We are certified according to ISO standard 20252:2019 - the most comprehensive and important international standard for market research.