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Software & Analytics

Online data monitoring

In a digitally networked world where opinions and trends emerge like waves, listening and holistic interpretation are crucial.

Our online data monitoring is precisely this bridge - through the continuous monitoring and systematic analysis of digital data streams, we offer you the opportunity to dive deep into consumer behaviour and identify the hidden patterns and currents that are shaping tomorrow's market today.

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Our monitoring services

We have various monitoring services in our portfolio for you:

  • Social media monitoring for the relevance of brands, products and topics on all major platforms such as Tik Tok, Facebook and Instagram.
  • Social Media Listening to monitor online conversations of (potential) customers that take place on social media to gain insights into opinions, attitudes and trends.
  • Competitor Performance Monitoring to collect valuable information from competitors and thus gain a competitive advantage.
  • Integrated Online Data Monitoring, a combination of individual services such as Social Monitoring, Search Monitoring, Competitor Performance and Review Monitoring to gain solid, multi-validated insights.
  • Search Monitoring to analyse the volume of search queries and keywords on leading platforms such as Google, Amazon and YouTube.
  • Review monitoring to analyse reviews on popular platforms such as Amazon, Facebook and Idealo.
  • Trend monitoring to keep an eye on all relevant channels such as Amazon, Instagram, Facebook and Google and analyse trends.
  • Influencer monitoring to identify category-relevant influencers with organically grown reach on YouTube and Instagram for you.
  • Video listening to analyse video content and gain deeper insights into topics and attitudes.

Your contact

I will gladly advise you.

Dr. Jörg Munkes

Managing Director