Research for public institutions

Whether business development, cultural institutions, associations, political parties or government programmes - public institutions face the challenge of positioning themselves successfully, satisfying the needs of their target groups and securing their funding.

In a world characterised by digitalisation, global tensions and climate change, public institutions, non-profit organisations and scientific institutions need long-term strategies and flexible solutions to modernise structures, processes and mindsets.

As experts in our field, we offer innovative solutions that meet the needs of our clients and take into account the dynamic global changes. We act with foresight to not only meet change, but to actively shape it.

What we offer you:

  • Quantitative and qualitative research
  • Fast, reliable data collection and efficient implementation of your projects
  • Logical interpretation of the results
  • Implementation in the context of digital accessibility
  • Strategic consulting based on almost 40 years of research experience

Write us a message.

Send us a message and arrange a personal consultation appointment with our public experts.

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Research fields and methods 

  • Focus groups
  • Individual interviews qualitative and quantitative
  • Online interviews qualitative and quantitative
  • Telephone interviews (CATI)
  • In-office interviews
  • Secondary analyses/desk research
  • Workshops


  • Federal offices, ministries, political parties, embassies
  • Aid organizations, NGOs, foundations, associations
  • Economic development agencies
  • Municipalities, counties, public utilities, transport associations
  • Statutory health insurance companies
  • Public media institutions
  • Scientific institutions, universities

Your advantages with us

Many years of experience: We work for a wide range of well-known clients - from associations and organizations to large public media houses.  

Broad variety of methods: We work in an interdisciplinary manner and offer relevant quantitative and qualitative methods with a focus on the social sciences.  

Understanding of target groups: We have extensive project experience in a wide range of areas and industries such as mobility, energy, technology, finance, education and media.

Digital accessibility: We provide you with research, implementation and accessible processing of the results from a single source. For more equal opportunities in everyday work.

Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project and are happy to advise you further afterwards.

Interdisciplinary research: Our strong team of sociologists, political scientists, psychologists, communication scientists and ethnologists will find tailor-made solutions to your questions.

Digital accessibility

Our trained in-house team provides you with accessible digital presentations of results and reports.

We work according to the standards of the Web Content Accessibility Guidelines (WCAG) 2.1.

The multi-level guideline and guidance enables web design and web development to be accessible for people with disabilities.

Tastatur mit blau hervorgehobenen Tasten, die für Barrierefreiheit stehen.
Feier eines Studienabschlusses mit einer geworfenen Kappe vor städtischen Hintergrund.

Commitment to academic teaching

GIM has maintained an intensive dialogue with academic research for decades. As part of our GIM Academics initiative, numerous colleagues are regularly active at universities, giving guest lectures and sharing their expertise in market research and marketing with students.

This experience is enriched by reciprocal visits: students gain insights into practical work at GIM. GIM Academics is coordinated by Dr Tomas Jerković, one of our specialists for public research.

Top image and ISO standard certified

In the 2021/2022 image study by, we took first place in the overall ranking. GIM was ranked first in the categories "Quality", "Methodological Expertise" and "Consulting Expertise".

We are certified in accordance with ISO standard 20252:2019 - the most comprehensive and important international standard for market research. Through our memberships, we are committed to complying with the quality standards of ESOMAR, ADM, BVM, DGOF and EphMRA.

Auszeichnung für Top-Image und der Zertifizierung nach österreichischen Standards.

Your contact

Dr. Tomas Jerković

Senior Research Director

Alexandra Wachenfeld-Schell

Senior Research Director