Whether cars, pasta or sporting goods: In an increasingly polarized society, manufacturers and their brands are increasingly faced with the question of whether they want to take a stand on political or social issues. Generally speaking, the majority of consumers welcome it when companies show social commitment. But does attitude give brands a measurable advantage? Does it increase attractiveness from the consumer's point of view - and sales at the same time? We have tested brands and present the results to you in our free webinar.
Who is the webinar for?
Brand managers from various sectors (e.g. food, fashion, shoppers)
Date
- When? On 25 June 2025 via Teams
- Time: 11 a.m. (duration: 45 minutes)
- Speaker: Dr. Hannes Fernow
Webinar: Register now for free!
Simply fill out the contact form. We will send you all further information and the participation link by e-mail.
Central questions
To what extent can the (political/social) stance of a brand influence or even change the consumer behavior of target groups?
Your key benefits
The results of the study and our classification will help you decide whether or not to engage in attitude marketing.
Do you have any questions?
We will be happy to advise you.
Dr. Hannes Fernow
Senior Research Director
Michael Mletzko
Research Director