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Talks 2022

GIM Talks at Congresses, Events and Podcasts

June 2022

Lehrjahre sind keine Herrenjahre, oder etwa doch? So ticken die jungen Generationen.

(“Learning years aren´t earning years  or perhaps, yes? This is how the younger generations tick.”) Talk by GIM Managing Director Dr. Jörg Munkes at the ZP Digital Experience Days on the special challenges of recruiting and retaining career starters from Gen Z and Gen Y.

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June 2022

Hauptsache, kein Plastik! Nachhaltige Verpackung aus Sicht von Konsument:innen 

("The main thing is no plastic! Sustainable packaging from the consumer's point of view") Presentation by GIM Managing Director Dr. Stephan Telschow at the CosmeticsBusiness trade fair on the definition of sustainability among consumers and what marketing, product management and packaging manufacturers can learn from it. 

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May 2022

Lieber Wahrheit als Dichtung: 6 Goldene Regeln für „grünes Marketing“

("Truth is better than fiction: 6 golden rules for 'green marketing'") GIM Research Director Dr. Hannes Fernow on principles for authentic and honest action and communication regarding sustainability at the Week of Market Research by marktforschung.de.

Watch here for free (German)

May 2022

Weniger Fragen – mehr Wissen: experimentelle Ansätze in der Marktforschung

("Fewer questions – more knowledge: experimental approaches in market research") Presentation by GIM Research Manager Laura Kern on how questions can be answered even when respondents explicitly cannot provide answers based on different research cases at the Week of Market Research by marktforschung.de.

Watch here for free (German)

May 2022

WdM-Auftakt: Wie tickt Deutschland nach Corona?

("kick-off for Week of Market Research: How does Germany think after Covid?") GIM Corporate Director Patricia Blau on the opening panel for marktforschung.de's Week of Market Research 2022 on the impact of Covid on society, together with Ines Imdahl (Rheingold Salon) and Manfred Tautscher (Sinus)

Watch here free of charge (German)

April 2022

Forschung & Nachhaltigkeit als "Perfect Match"

("Research & Sustainability as a 'Perfect Match'") Talk by GIM Managing Director Stephan Teuber on how sustainable business and successful research can work hand in hand, held at the International Market Research Day (IMRD 22), organized by the Turkish Research Association TUAD, coordinated by ESOMAR.

March 2022

Was macht eigentlich ein Data Engineer in der Marktforschung?

("What does a data engineer actually do in market research?") GIM Data Engineer Elisabeth Volke in the Podcast by marktforschung.de about her tasks in everyday work.

Listen now (German)

February 2022

Food Trends 2022–2025

Webtalk with GIM foresight Director Dr. Hannes Fernow and Jörg Reuter, hosted by Food Campus Berlin

February 2022

Was macht eigentlich den Unterschied zwischen gut und besser? 

("What actually makes the difference between good and better?") Webinar at marktforschung.de with GIM Managing Director Dr. Jörg Munkes on the findings of the image study 2021/22

Watch now for free (German)

December 2021

Klimawandel, Climate Engineering, Umweltpolitik, GreatReset und KI

("Climate Change, Climate Engineerung, Environment policy, GreatReset, and AI") GIM foresight Director Dr. Hannes Fernow in a Vodcast with Josef Mühlbauer

Watch now (German)

November 2021

Mehr Nachhaltigkeit im Nonfood-Sortiment. Neue Herausforderungen für Händler und Hersteller 

("More sustainability in the nonfood assortment. New challenges for retailers and manufacturers") Presentation by GIM Managing Director Dr. Stephan Telschow at the 13th German Nonfood Congress

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November 2021

Die User der Zukunft verstehen! Welche Herausforderungen muss digitale UX rund ums Fahrzeug zukünftig meistern?

("Understanding the users of the future! What challenges will digital UX around the vehicle have to master in the future?") Presentation by Foresight Director Dr. Hannes Fernow and Senior Experience Manager Johanna Ullsperger at the World Usability Day 2021 in Wolfsburg

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October 2021

Karibik oder Uckermark? Die Werte-Landkarte für die Post-Corona-Welt

("Caribbean or Uckermark? The Value Map for the Post Covid-World") Keynote by Foresight Director Dr. Hannes Fernow at German Tourism Day in Berlin

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October 2021

Werte im Wandel der Zeit

("Values in Times of Change") GIM foresight Director Dr. Hannes Fernow in Episode 4 des Podcasts Zukünfte2Go von und mit Prof. Dr. Marion Weissenberger-Eibl

Listen now (German)

October 2021

Mindful yet Beautiful: What Consumers Expect from Cosmetic Products in the Future

A Keynote Lecture by Tina Choi-Odenwald at the Cosmetic Science Conference, organized by the German Society for Scientific and Applied Cosmetics (DGK e.V.)

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October 2021

UX in digitalen Welten – Die User der Zukunft verstehen

("UX in digital worlds – Understanding the users of the future") Webinar by GIM foresight Director Dr. Hannes Fernow and GIM Senior experience Manager Johanna Ullsperger at the Week of Market Research at marktforschung.de.

Watch now for free (German)

September 2021

Sehnsüchte, Hoffnungen und Befürchtungen – Die Werte-Landkarte für die Post-Corona-Welt

("Desires, Hopes and Fears – The Values Map for the Post Covid-World") Talk with discussion by GIM foresight Director Dr. Hannes Fernow in the Marketing Council of the Mayor of Karlsruhe Dr. Frank Mentrup

September 2021

Das neue Normal: Wie tickt Deutschland

("The New Normal: How does Germany tick?") Talk by GIM Research Director Sebastian Klein at the new conference ImagingExecutives@PHOTOPIA in Hamburg

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September 2021

Mit Zukunftsszenarien die UX von Morgen im Hier und Jetzt antizipieren

("Anticipate tomorrow's UX in the here and now with future scenarios") Talk by GIM Experience Director Benjamin Dennig and Senior Experience Manager Johanna Ullsperger the digital conference "Usability & UX in Germany".

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September 2021

Hauptsache kein Plastikmüll! Nachhaltige Verpackungen aus Konsument:innen Sicht

("The main thing is no plastic waste! Sustainable packaging from the consumer's point of view") Opening Talk by GIM Managing Director Dr. Stephan Telschow at the Packaging 360° Summit 2021 in Frankfurt am Main live and virtually.

Learn more (German)

August 2021

Jenseits von Produkten und Standards: Spielfeld & Impulse der qualitativen Forschung anhand aktueller Cases

("Beyond Products and Standards: Playing Field & Impulses of Qualitative Research on the Basis of Current Cases") Talk by GIM Corporate Director Patricia Blau at Insights Congress by planung&analyse live and virtually in Frankfurt am Main

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August 2021

Ein Blick unter die "Motorhaube" der Online-Forschung

("A Glance under the 'engine hood' of online research") GIM Senior Research Director and DGOF Board Member Alexandra Wachenfeld-Schell and her fellow DGOF Board Member Florian Keusch in the DGOF podcast "Research Garage", episode 13.

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Juni 2021

Aufbruch in das „New Normal“: Home-Office, Online-Shopping, Homecation. Was war, was bleibt, was kommt?

("Entering the "new normal": home office, online shopping, homecation. What was, what remains, what is coming?") Talk by GIM Managing Director Dr. Stephan Telschow at the Handelsblatt Annual Conference "Trade and Change".

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April 2021

International, long-term and online. How an expert community helps to drive business

Talk by GIM Senior Research Manager Eva von Rennenkampff together with Katja Reinhardt (Merck Healthcare) about an international long-term online community, which GIM is conducting on behalf of Merck at the "Germany Online Meeting" of EphMRA 2021

April 2021

GIM Traces reveals patterns of mobility and awareness in a year of fundamental changes

Talk by Senior Research Manager Matthias Forsting together with Malte Friedrich-Freksa (GapFish) about the GIM Geolocation Tracking-Tool GIM Traces at succeet21

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March 2021

Geokoordinaten im ADM-F2F-System und Anwendungsbeispiele

("Geocoordinates in the ADM-F2F system and application examples") Talk by Corporate Director Silke Moser together with Christiane Heckel (BIK ASCHPURWIS + BEHRENS) at the joint meeting of the Working Group of German Market and Social Research Institutes (ADM), the Association of Social Science Institutes (ASI) and the German Federal Statistical Office

March 2021 

Data analytics are more and more the basis of insights

Panel discussion with Managing Director Dr. Jörg Munkes at the Data Analytics & Insights Salon (DAIS) 2021

March 2021

GIM Traces: Mobile Zielgruppen lokal verstehen 

("GIM Traces: understanding mobile target groups locally") Talk by Managing Director Dr. Jörg Munkes and Corporate Director Silke Moser about the Geolocation Tracking-Tool "GIM Traces" at the Data Analytics & Insights Salon (DAIS) 2021

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March 2021

NOW – NEW – NEXT. Konsumentenverhalten nach Corona

("NOW – NEW – NEXT. Consumer Behaviour After Covid") Talk and discussion by GIM Foresight Director Dr. Hannes Fernow and Senior Foresight Manager Michael Mletzko at the Marketing Club Technologieregion Karlsruhe

January 2021

Nachhaltigkeit & Markenführung – Konsumenten in Zeiten der Transformation begleiten

("Sustainability & Brand Management – Accompanying Consumers in Times of Transformation") Talk by GIM Foresight Director Dr. Hannes Fernow at SWR Media Services | Web-Café

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December 2020 | In 5 Schritten zu einem erfolgreichen digitalen Angebot – Web-Seminar by Senior Research Director Marko Anders and Senior Research Manager Florian Waitl about optimizing content and price  of digital product portfolios on marktforschung.de. You can request the video recording of the talk here free of charge (only availabe in German).

October 2020 | Corona Cases: Forschung in Coronazeiten. Was geht? Und wie? – Web-Seminar by Corporate Director Patricia Blau, Senior Research Manager Stefanie Gröbe and Research Manager Lisa Rackwitz on marktforschung.de. You can request the video recording of the talk here free of charge (only availabe in German).

September 2020 | Sustainability & Brand Management - Accompanying Consumers in Times of Transformation – Web seminar by Dr. Hannes Fernow and Michael Mletzko from the research and consulting hub GIM foresight on the representative study at the Week of Market Research (Woche der Marktforschung) by marktforschung.de. You can request the video recording of the talk here free of charge.

September 2020 | Accompanying & Understanding Mobile Target Groups: Geolocation-Tracking with GIM Traces – Web-Seminar by Managing Director Dr. Jörg Munkes about GIM Traces in the context of the week of market research (Woche der Marktforschung) by marktforschung.de.

September 2020 | Where XGboost Can Come Really Handy - Modelling Large, Very Sparse Choice Data – Speech by Senior Expert – Advanced Analytics Neli Dilkova-Gnoyke at the Sawtooth Conference 2020 in Stockholm about a comparison of how a machine-learning method for certain conjoint-questions produces better results than classical models.

September 2020 | Unpacking the Future – Welche Folgen hat die ‚Wild Card‘ Corona für die Werte der Menschen – Keynote by Dr. Hannes Fernow at the 21st creativ verpacken dialog in Berlin

September 2020 | Significant improvement of relevant KPIs with optimization of the programmatic modulation – Presentation about the geolocation tracking tool "GIM Traces" in the competition for the Best Practice Award 2020 by Corporate Director Silke Moser together with Frank Goldberg (Digital Media Institute) at the GOR20 (General Online Research) of the German Society for Online Research DGOF.

February 2020 | Die Vermessung der Zukunft – a Speech by Research Director Dr. Hannes Fernow about what foresight and research accomplish today at the University of Art and Design Offenbach.

February 2020 | Zur Rekonstruktion von Qualität und Güte in der (angewandten) Online-Forschung – a lecture by Senior Research Director Alexandra Wachenfeld-Schell together with Dr. Cathleen M. Stützer (DGOF) at the conference "New developments in Online research: possibilities and limits of river sampling" at the University of Mannheim. Article about the event by marktforschung.de (only available in German)

February 2020 | Wer bin ich? Markenpositionierung im NEM Bereich – a Speech by Corporate Director Patricia Blau at the 20th Euroforum Annual Conference Food Supplements in Frankfurt.

November 2019 | BVM Fachgruppenveranstaltung forUM meets AKQua – moderiert von GIM Corporate Director Patricia Blau in Frankfurt am Main.

November 2019 | Der gläserne Kunde im gläsernen Shop?– ein Vortrag von Managing Director Dr. Stephan Telschow über die Bereitschaft von Kunden, Ihre Daten zu teilen, beim CRM Excellence Day 2019 in Berlin, veranstaltet vom Management Forum der HANDELSBLATT MEDIA GROUP.

November 2019 | Kulturförderung lohnt sich! – ein Vortrag von Research Director Sebastian Klein zur gleichnamigen GIM-Eigenstudie über die Umweg-Rentabilität von Kultur-Events beim 11. KulturInvest!-Kongress 2019.

Oktober 2019 | Befragen & Messen: Durch Datenintegration Kundenbedürfnisse besser verstehen– ein Vortrag von Division Director Silke Moser und Senior Research Director Alexandra Wachenfeld-Schell bei der Research&Results 2019.

Oktober 2019 | Meet your future. Sehnsüchte, Hoffnungen, Ängste im internationalen Vergleich - Deutschland, Frankreich, USA & China – ein Vortrag von Research Director Dr. Hannes Fernow auf Basis der GIM Zukunfts-Studie "Values&Visions 2030" bei der Research&Results 2019.

Oktober 2019 | Understanding the how and why! Motivational research across Europe & China– ein Vortrag von GIM France Co-Directors Selen Destailleur und Clément Catinchi auf Basis der GIM Food-Studien "Darum isst Deutschland", "Darum isst Frankreich", "Darum isst China" und "Darum isst die Schweiz" bei der Research&Results 2019.

Oktober 2019 | Psychographics and Profiles: Zoom into Gen Z – ein Workshop von Corporate Director Patricia Blau und Senior Research Manager Tina Choi-Odenwald auf Basis der GIM GenZ-Studie "Digital Self vs. Real self" bei der Research&Results 2019.

Oktober 2019 | Hidden Innovations: Effizienz und Qualitätssteigerung bei Trackingprojekten–ein Vortrag von Senior Research Director Andrea Knorn und Research Director Caroline Paschvoß über ihre Tracking-Expertise bei der Research&Results 2019.

Oktober 2019 | Digitale Inszenierung und Beautification der Gen Z  – ein Vortrag von Senior Research Manager Tina Choi-Odenwald beim SEPAWA-Kongress 2019 in Berlin.

September 2019 | Expertenworkshop zum Forschungsprojekt AutoRICH– unter Beteiligung von GIM Research Director Stephan Rückert am Karlsruher Institut für Technologie (KIT).

September 2019 | Alexa, mach mich schön! Wie attraktiv sind digital vernetzte Beauty- und Hautpflege-Lösungen für Konsumenten wirklich?  ein Vortrag von Managing Director Dr. Stephan Telschow mit Ergebnissen aus aktueller Konsumentenforschung auf der Exopharm 2019 in Düsseldorf.

September 2019 | GIM InspirationDay Wege ins Herz der Generation Z ein GIM Event mit Vorträgen von Managing Director Dr. Jörg Munkes (Titel: "Ich verstehe sie nicht und sie verstehen mich nicht!") und Research Director Dr. Hannes Fernow zur GIM Zukunftsstudie "Values & Visions 2030".

September 2019 | Wie shoppen Mütter online? Ein internationaler Vergleich ein Vortrag von Senior Research Manager Tina Choi-Odenwald bei der Kind+Jugend 2019.

Juli 2019 | "Game of Trainees – Wer kriegt die Volontäre?" – eine Panel Diskussion mit Research Managerin Hanna Kribbel bei den Lokalrundfunktagen 2019 in Nürnberg. Weitere Informationen finden Sie hier.

Juni 2019 |"Zukunftsimpuls ein Gespräch zwischen Research Director Dr. Hannes Fernow,  Prof. Claudius Marx (Geschäftsführer IHK Hochrhein-Bodensee) und Dagmar Zobel (Prälatin des evangelischen Kirchenkreises Südbaden) beim Dialogforum Kirche und Wirtschaft auf Schloss Salem. Der Südkurier berichtete.

Mai 2019 |"Die Generation Z – Erkenntnisse zu deren Verhalten in den Sozialen Medien und was das für den Kosmetikkonsum bedeutet" – ein Vortrag von Corporate Director Patricia Blau und GIM Senior Research Manager Tina Choi-Odenwald bei der 48. BDIH Kosmetikfachtagung.

Mai 2019 |"Digital Self vs. Real Self – Die Gen Z in den Sozialen Medien ein Vortrag über die GIM Eigenstudie zum Social-Media-Nutzungsverhalten der Gen Z von Corporate Director Patricia Blau und Senior Research Manager Tina Choi-Odenwald deim siebten ResearchPlus Rhein-Neckar am 27. Mai. Die Studie können Sie kostenlos anfordern.

Mai 2019 |  "So tickt Lese-Deutschland: Zielgruppen aus psychographischer Sicht" – ein Vortrag von Corporate Director Dr. Jörg Munkes beim MVB Ad Summit 2019 am 14. Mai in Frankfurt M.

April 2019 | "Umwegrentabilität: Das bringt ein Festival-Besucher meiner Stadt– ein Vortrag von GIM Senior Consultant Dr. Sigrid Schmid über unsere Studie "Kulturförderung lohnt sich!" beim EVENTIM Anwenderforum 2019 in Nürnberg. Die Studie können Sie kostenlos anfordern.

März 2019 |"Generation Z – wer ist das eigentlich?– ein Vortrag von GIM Corporate Director Dr. Jörg Munkes und GIM Senior Consultant Dr. Sigrid Schmid beim DLM-Symposium 2019. Den gesamten Vortrag sehen Sie hier.

März 2019 | "Mein Gesicht gegen Cash-Back-Coupons?" – ein Vortrag von Corporate Director Dr. Stephan Telschow beim POS connect Fachkongress 2019

December 2018 | "Geborgenheit im Digitalen" – a keynote by Senior Research Manager Dr. Hannes Fernow at the BHB-Kongress 2018

November 2018 | "Wie werden wir in Zukunft Leben? Und wie wollen wir in Zukunft leben?" – a talk by Senior Research Manager Dr. Hannes Fernow at the Macromedia University for applied sciences (Hamburg) (available in German only)

October 2018 "Webshops – Immer wieder das Gleiche?" – a talk by GIM Corporate Director Dr. Stephan Telschow at the NEOCOM 2018 in Bonn 

Oktober 2018 | "Digitale Wege zum Konsumenten: mit Google und Social Media Bedürfnisse und Einstellungen erkennen und messen" – a talk by Corporate Director Dr. Jörg Munkes and Senior Research Manager Sebastian Maetje at Research & Results 2018

October 2018 | "Germany in Motion! Fitness Types, Social Fitness and More" – a presentation by Corporate Director Patricia Blau and Senior Research Manager Tina Choi-Odenwald at Research & Results 2018

October 2018 | "Wunsch und Wirklichkeit: So shoppen die Deutschen online" – a presentation by Senior Research Manager Rebecca Stark de Pellecer at Research & Results 2018

October 2018 | „Automatisierte Textanalyse vs. klassisches Survey“ – a presentation by GIM Corporate Director Dr. Stephan Telschow and Janna Lipenkova (Anacode) at the Innovation Area at Research & Results 2018

October 2018 | "Values & Vision 2030" – a presentation by Senior Research Manager Dr. Hannes Fernow at the Macromedia University of applied sciences (Hamburg)

September 2018 | „Was uns morgen wichtig ist – Eine Kartierung des gesellschaftlichen Wertewandels bis 2030“ – a presentation by Senior Research Manager Dr. Hannes Fernow at the SRH University Heidelberg

September 2018 | "Profis und Webshops - eine schwierige Beziehung" – a presentation byGIM Corporate Director Dr. Stephan Telschow at the 5th BHB GardenSummit in Cologn Congress Center

August 2018 | "Wie tickt Deutschland? Eine Studie, die Werte, Meinungen und Psychografie der Deutschen mit einem interaktiven Befragungs-Tool erfasst und sichtbar macht." – a Talk by Corporate Director Dr. Jörg Munkes at teh Insights Kongress by planung & analyse

July 2018 | „Was uns morgen wichtig ist – Eine Kartierung des gesellschaftlichen Wertewandels bis 2030" – ein guest lecture by GIM Senior Research Manager Dr. Hannes Fernow at the University of Hohenheim in the context of the course "Markt- und Mediaforschung"

June 2018 | „Die Vermessung der Gesellschaft von morgen – und wenn ja, wie?“ – a presentation by GIM Senior Research Manager Dr. Hannes Fernow the Sommerklausur of the Protestant Academy Bad Boll at FEST (Heidelberg)

June 2018 | „New Mobility - Mobilität im Wandel: Nutzertypen, Trends & Ausblick“ – a talk by GIM Corporate Director Dr. Kerstin Ullrich at the 10th Wissenschaftsforum Mobilität of the Faculty of Engeneering of the University of Duisburg-Essen

May 2018 | "Wir müssen reden."  – a talk by GIM Corporate Director Dr. Jörg Munkes and GIM Corporate Director Dr. Stephan Telschow in the context of a special event of the PUMa-Network under the umbrella of „planung und analyse

April 2018 | "Consumer snapshots: Insights on detergents and cleaning products" – a talk by Corporate Director Dr. Stephan Telschow at the 10th International Fresenius Conference "Detergents and Cleaning Products"

April 2018 | „Smartes Wohnen in der Zukunft – wie beeinflussen Megatrends & Wertewandel das Kundenverhalten?" – a Workshop of GIM and Connected Living with GIM Research Managers Anna Sive, Bastian Fischer and Dr. Hannes Fernow 

April 2018 | Presentation of the study "Values and Visions 2030" –  a talk by Clément Catinchi, Selen Destailleur (GIM France) and Dr. Hannes Fernow (GIM Heidelberg) at "Printemps des Études" in Paris

March 2018 | "Implizite Methoden – Ein Blick in die Köpfe der Konsumenten" – a talk by Corporate Director Dr. Jörg Munkes at the 11th Research Summit Switzerland

February 2018 | "Ausweitung der Kampfzone" – a talk abput the GIM Gärtnertypologie by Research Directors Benjamin Denning and Sebastian Klein at the Südtiroler Gärtnervereinigung on 22nd February in Brixen (only available in German)

January 2018 | "Customer Journey beim Möbelkauf" – a presentation by GIM Research Director Sebastian Klein and Gruner+Jahr Director Brand Solutions Nicole Schostak at imm Cologne

Contact

For further information please contact:
Frank Luschnat 
f.luschnat@g-i-m.com