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Publications 2022

Expert Articles and Interviews

November 2022

„Wir profitieren vielfach von Technologie, die in Start-ups entwickelt wird“

("In many cases, we benefit from technology developed in start-ups".) Interview with GIM Managing Director Dr Stephan Telschow on the 5th Start-up Online-Pitch he supports as Judge with the German industry media marktforschung.de.

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November 2022

Umfrage von ARD und ZDF: Jetzt sind fast alle im Netz

("Survey by ARD and ZDF: Almost everyone is online now") Article in the German nationwide daily newspaper "Frankfurter Allgemeine" on the ARD/ZDF online study conducted by GIM. Published on 11.11.2022.

Read here (German)

November 2022

„CX+ ist mehr als die Summe einzelner Kundenerfahrungen“

("CX+ is more than the sum of individual customer experiences")
Accompanying interview with Dr. Kathrin Grünen & Natalia Seibert from GIM about their web seminar on November 15 as part of the CX research days.

read here

September 2022

Grün ist das neue Gold

("Green is the new gold") An article by GIM Beauty experts Tina Choi-Odenwald and Maria Wronka on the positioning of premium beauty brands on the topic of sustainability. Published in Markenartikel 09/22.

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July 2022

„ZP Digital Experience Days 2022: Junge Mitarbeitende für das Unternehmen gewinnen"

("ZP Digital Experience Days 2022: Recruiting young employees for the company") GIM Managing Director Dr. Jörg Munkes on the different values between the generations and the successful recruitment of young professionals from Gen Z and Gen Y.

July 2022

Räume schaffen für die Werte Gemeinschaft, Genuss und Freiheit

("Creating spaces for the values of community, enjoyment and freedom") Specialist article by GIM foresight Director Dr. Hannes Fernow. In: about BRmedia 2022, p. 38. 

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May 2022

Insights First! Oder: Ein Hammer löst nicht jedes Problem

("Insights First! Or: A hammer does not solve every problem") GIM Managing Director Dr. Jörg Munkes on a conceptual understanding of people and tools to answer questions in market research. Published on: marktforschung.de

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April 2022

"Potenziale freisetzen"

("Unlocking potentials") GIM Research Manager Soo-Youn Lee on the megatrends of individualization and digitalization on the question how to improve the healthcare system in the current +3 magazine in the Süddeutsche Zeitung of April 29, 2022, p. 16.

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April 2022

"Experimente haben introspektive Verfahren weitgehend abgelöst"

("Experiments have largely replaced introspective procedures") Interview by marktforschung.de with GIM Research Manager Laura Kern about the advantages of experimental methods.

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April 2022

„Ich glaube wir sind noch gar nicht im 'New Normal'“

("I do not think we are in the 'New Normal' yet") Interview with GIM Managing Director Dr. Jörg Munkes, among others, on the upcomming "Woche der Marktforschung" (Week of Market Research) by marktforschung.de

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March 2022

„Die Generation Z sucht Spaß bei der Arbeit – aber keine Inszenierung“

("Generation Z is looking for fun at work – but no staging.") Interview with GIM Managing Director Dr. Jörg Munkes about claims and wishes of the GenZ as employees with German online magazine "Personalwirtschaft"

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March 2022

„Online kommt dann an seine Grenzen, wenn die lebendige kommunikative Interaktion wesentlich ist.“

("Online reaches its limits when live communicative interaction is essential.") Interview about the relevance of testing studios with GIM Managing Director Stephan Teuber on marktforschung.de

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March 2022

Smart Creative: Research-Mindset der Zukunft

("Smart Creative: The Future's Research Mindset") Entry by GIM Managing Director Stephan Teuber and Corporate Director Patricia Blau on marktforschung.de

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February 2022

„Grüner“ Einzelhandel – Nachhaltigkeit als USP

("'Green' retail – sustainability as a USP") GIM Managing Director Dr. Stephan Telschow in an Interview with conzoom solutions by Messe Frankfurt

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February 2022

Der Purpose in der Sinnkrise – vorsorgende Markenführung im Zeitalter der Ungewissheit

("The Purpose in the Crisis of Meaning – Precautionary Brand Management in the Age of Uncertainty") Entry by GIM foresight Director Dr. Hannes Fernow in the textbook "Brand Purpose. Wie Marken nachhaltig Wert schaffen", ed. by Prof. Dr. Andreas Baetzgen, pp. 69–80, 1st edition, Stuttgart 2022.

To the publisher's site (German)

February 2022

Food Trends 2022–25: Zwischen Natürlichkeit und Technologie 

("Food Trends 2022–25: Between naturality and technology") Article by Barbara Schindler for "Das Presstaurant" with statements by GIM foresight Director Dr. Hannes Fernow

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January 2022

Dichtung oder Wahrheit?

("Fiction or truth?") Expert Article by GIM Managing Director Dr. Stephan Telschow with 6 golden Rules for "Green Marketing", in Markenartikel (1-2/2022)

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January 2022

So groß ist das Vertrauen der Menschen in technologischen Fortschritt

("This is how great people's faith is in technological progress") An H+ Article on the Bosch Tech Compass, a study representative of the population in various countries on the sentiment towards digitization, conducted by GIM forsight.

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January 2022

Arminia Bielefeld oder Manchester City? 

Interview with GIM Managing Director Dr. Jörg Munkes on the online event about the excellent performance in the Image Study 2021/22 at markforschung.de

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December 2021

Die Tina-Target-Story

Entry by GIM Managing Director Dr. Jörg Munkes about the segmentation triple jump to more customer centricity with GIM and GIM consult in planung&analyse extra 2021 

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November 2021

Statements der Gewinner: Teil 3 mit Interrogare und GIM

Statement by GIM Managing Director Dr. Jörg Munkes on the results of the image study 2021/22 by marktforschung.de, in which GIM took first place

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October 2021

Imagestudie 2021: GIM räumt Siegel ab, mindline dicht dahinter

Report on the results of the 2021/22 image study by marktfroschung.de, in which GIM took first place

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September 2021

Automobilindustrie: Ingenieurskunst allein wird nicht mehr ausreichen

("Automotive industry: engineering skills alone will no longer suffice") Interview with GIM Foresight Director Dr. Hannes Fernow and GIM Senior Experience Manager Johanna Ullsperger on marktforschung.de

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September 2021

"Wir möchten zeigen, dass 'Quali Hybrid' keine pandemiebedingten Forschungsnotnägel sind"

("We want to show that 'Qualitative Hybrid' is not a pandemic-related research stopgap") Interview with GIM Managing Director Dr. Stephan Telschow about hybride qualitative research by marktforschung.de

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August 2021

Neue Denkrichtungen für den Offline-Vertrieb von OTC-Präparaten

("New directions in thinking for offline sales of OTC preparations") Article by GIM Corporate Directors Patricia Blau and Godehard Wakenhut about offline-sales  of OTC drugs in Healthcare Marketing 08/2021

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August 2021

Wie klassische Marktforschung mit KI gewinnbringend kombiniert werden kann

("How classic market research can be profitably combined with AI") Article by GIM Research Director Sebastian Maetje and Dr. Maximilian Lüders (MARA Solutions GmbH) on combining market research data with review analysis in the Online Special Qualitative Research by planung&analyse 

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August 2021

Brand Purpose:  Heute schon die Welt gerettet?

("Brand Purpose:  Already Saved the World Today?") Entry by GIM foresight Director Dr. Hannes Fernow in P!NG, N° 61, on brand purpose in times of Covid crisis

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August 2021

"Ein Format, das überleben wird, wenn die Pandemie überstanden ist"

Interview with GIM Managing Director Dr. Jörg Munkes, among others, about the upcoming "Week of Market Research" by marktforschung.de

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July 2021

Mobilitätsreduktion nach Alter, Geschlecht und Bundesland während der COVID-19-Pandemie in Deutschland

("Mobility reduction by age, sex, and state during the COVID-19 pandemic in Germany") Peer Reviewed article in official German medical journal Ärzteblatt, among others by Dr. Sebastian Bönisch, Int 2021; 118: 536–7

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July 2021

Level Up für Quali: Aktuelle Spielfelder der qualitativen Forschung

("Current fields of qualitative research") Expert article about current trends of qualitative research by GIM Corporate Director Patricia Blau in planung&analyse 3/2021

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July 2021

E-Health: Wie digitale Gesundheitsprodukte user-zentriert entwickelt werden

("E-Health: How digital health products are developed in a user-centric way") Expert article about user centric development for health products by GIM Research Director Doris Fuchs on marktforschung.de

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July 2021

Karriereperspektive Nachwuchsprofessor*in an HAWS 

Expert Article about career perspectives for Junior Professors at Universities of applied Sciences by GIM Research Director Dr. Tomas Jerković und Research Manager Christina Ackermann together with Philipp Hecht and Ann Katrin Michl (Technicle University Ingolstadt), plublished in Personal in Hochschule und Wissenschaft entwickeln (Developing Personnel in Higher Education and Academia) 3/2021

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June 2021

Dynamischer Spendenmarkt: Zielgruppenforschung für Non-Profit-Organisationen

("Dynamic Donation Market: Target Group Research for Non-Profit Organizations") Entry by GIM Senior Research Specialist Susanne Wieners-Schlupkothen about her research experience for NGOs and other institutions in the Corporate Blog GIM Radar

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June 2021

Einfach nur Bäume Pflanzen?

Article by planung&analyse about findings of a study with GIM Online Research Community "Mitmaker"

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May 2021

Kundenorientierte Markenführung in der digitalen Transformation

("Customer-centric brand management in the digital transformation") Peer-reviewed expert article by Foresight Director Dr. Hannes Fernow and Dr. Mirjam Hauser in Marketing Review St. Gallen 3/2021

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May 2021

Echte Haltung 

("True attitude") Guest entry by Foresight Director Dr. Hannes Fernow for the special issue „Das nächste Einkaufen“ (the next shopping) in Lebensmittelzeitung 18/2021 (07 May 2021), p. 30

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April 2021

"Für die Institute ist der Award eine gute Gelegenheit, die eigene Sichtbarkeit zu erhöhen"

Interview with GIM Senior Research Director Alexandra Wachenfeld-Schell about the GOR Best Practice Award 2021 on marktforschung.de

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April 2021

Im Ausnahmezustand performen

article by GIM Corporate Director Silke Moser on the use of GIM Traces in advertising effectiveness studies, in planung&analyse, 01/2020

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March 2021

Boom oder Wandel? Wie Corona den Konsum verändert 

Article with statements by Dr. Hannes Fernow and Michael Mletzko (GIM foresight), in Augsburger Allgemeine (27 March 2021)

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March 2021

Ein-Blick in die Zukunft

Interview with Nina Burger (GIM Suisse) about fure and trend research in the Lyreco blog

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March 2021

Mobile Zielgruppen lokal verstehen 

("Understanding mobile target groups locally") Interview with GIM about its focus at the first Data Analytics & Insights Salon (DAIS) of planung&analyse

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March 2021

"Visualisierung qualitativer Daten: Die Komplexität des Einfachen"

Expert article by GIM Corporate Director Patricia Blau in the "Kompendium der Online-Forschung" (Compendium of Online Research) of the German Society for Online Research (DGOF), Volume 2, from p. 25 onwards

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February 2021

Bewegungsradius der Menschen in Baden-Württemberg hat sich verkleinert

("People's radius of movement in Baden-Württemberg has shrunk") TV entry by reporter Donna Doerbeck for SWR Aktuell on the data from geolocation-tracking tool GIM Traces

January 2021

Neue Denkweisen für den Research der Zukunft! 

("New ways of thinking for the research of the future!") Expert article by GIM Research Managers Lisa Rackwitz and Anouk Kaltenbach about new ways of thinking for the research of the future on marktforschung.de

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January 2021

Das Jahrzehnt der großen Chancen

("The Decade of Big Chances") FOCUS cover story with statements by Director Foresight Dr. Hannes Fernow in FOCUS 04/2021

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Januar 2021

Zwischen Ungewissheit und Aufbruch

("Between uncertainty and departure") Expert article by Foresight Director Dr. Hannes Fernow in creativ verpacken 01/2021

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November 2020 | Digitale Services: "Zielgruppen besser erreichen, ein attraktives Angebot im Markt platzieren" – Interview about the upcommiung webinar with GIM Senior Research Director Marko Anders and Senior Research Managers Florian Waitl on marktforschung.de (only available in German)

November 2020 | Eine Küche, 7 Restaurants, 20 Gerichte – Article about a Swiss ghost kitchen with an interview of food expert Dr. Mirjam Hauser (GIM Suisse) on htr.ch (only available in German)

October 2020 | "Warum nicht anfangen, mit digitalen Services Geld zu verdienen?" – Interview with Senior Research Director Marko Anders and Senior Expert – Advanced Analytics Neli Dilkova by marktforschung.de (only available in German)

October 2020 | Effects of Coronavirus Disease (COVID-19) Related Contact Restrictions in Germany, March to May 2020, on the Mobility and Relation to Infection Patterns – Scientific paper by Senior Director Data Science & Software Engineering Dr. Sebastian Bönisch and Corporate Director Silke Moser together with experts from the University Medical Center Hamburg-Eppendorf in Frontiers in Public Health 8/2020

October 2020 | Die Welle des Kulturwandels reiten. Oder als Marke untergehen! – article by Dr. Hannes Fernow (GIM foresight) on the value structure of humans after Corona in Markenartikel 10/2020 (only available in German)

September 2020 | "Nachhaltigkeit & Markenführung – Konsumenten in Zeiten der Transformation begleiten" – Interview with GIM foresight about the web seminar "Nachhaltigkeit & Markenführung" (sustainability and brand management) at Woche der Marktforschung (week of market research) by marktforschung.de (only available in German)

September 2020 | "Die Marktforschung muss ihren Wert unter Beweis stellen!" – Interview, including GIM Managing Director Stephan Teuber on the "Week of Market Research" 2020 by marktforschung.de (only available in German)

September 2020 | Mobile Zielgruppen begleiten & verstehen: Geolocation-Tracking mit GIM Traces – an Interview with GIM Managing Director Dr. Jörg Munkes about his lecture at the Week of Market Research by marktforschung.de (only available in German)

August 2020 | „Kunden haben qualitative Online-Forschung entdeckt“ – an Interview with GIM Corporate Director Patricia Blauauf at planung&analyse (only available in German)

August 2020 | Konsum in der Krise: Wofür die Österreicherinnen und Österreicher Geld ausgeben – an article with statements by Dr. Hannes Fernow in DER STANDARD (only available in German)

July 2020 | „Während Corona hat sich das Konsumverhalten ganz klar verändert“ – an interview with Dr. Mirjam Hauser (GIM Suisse) on kryptoszene.de (only available in German)

July 2020 | Auswirkungen von Corona. Stabilität statt Spaß und Abenteuer – an entry by Marlene Drexler for Deutschlandfunk Nova relating to the GIM study "Der 'Personality Shift' durch die Corona-Krise" (only available in German)

July 2020 | Nachgefragt! Interview mit Dr. Hannes Fernowa video podcast by Apotheken-Umschau on YouTube (only available in German)

July 2020 | Vom Glück, den Nachbarn beim Einkaufen zu treffenan article by GIM foresight Director Dr. Hannes Fernow in Lebensmittelzeitung 28/2020 (only available in German)

June 2020 | "Die Beantwortung der Fragen erfolgt auf empirischer Basis und nicht aufgrund von Expertise."an interview with Dr. Jörg Munkes and Dr. Stephan Telschow with marktforschung.de (only available in German)

June 2020 | Verzicht ist keine zukunftsfähige Kategoriean interview with Dr. Hannes Fernow in Transgourmet Digital Magazin 2/2020 (only available in German)

June 2020 | Klasse statt Masse. Bewegungsdaten in der Marktforschung sinnvoll nutzenan article by Dr. Jörg Munkes and Silke Moser in planung&analyse 2/2020 (only available in German)

June 2020 | Kunden fordern mehr nachhaltige Produkte in der Kosmetikbranche – an article in Handelsblatt about a GIM study for the German association of distributors of cosmetic products VKE (only available in German)

June 2020 | Lebenslust in einer unsicheren Welt – an appraisal of the social situation after the corona pandemic by Dr. Hannes Fernow at Horinzont.net (only available in German)

June 2020 | Freiheit reloaded – a guest article by Dr. Hannes Fernow about the GIM foresight study "The Black Swan Covid-19" at new business, issue 24/2020 (only available in German)

June 2020 | Wie sieht das New Normal aus? „Methoden kommen auf den Prüfstand“ – An article about GIM Managing Director Stephan Teuber about the future of market research afer the coronavirus by planung&analyse (only available in German)

June 2020 | Gen Z legt Wert auf Spaß und Erlebnis – auch in der Krisean article about the GIM study "Der 'Personality Shift' durch die Corona-Krise" by planung&analyse (only available in German)

May 2020 | Die Zeit nach Corona: Zwischen prognostischer Bemühung und normativer Beschwörung a column article by Stephan Teuber on marktforschung.de (only available in German)

May 2020 | Die goldenen Zwanziger sind zurück an article by Dr. Hannes Fernow on the findings collection for the term "New Normal" in Lebensmittelzeitung 20/2020 (only available in German)

May 2020 | Rückkehr zu qualitativer face-to-face Forschung? an article about GIM's Resumption of F2F interviews by marktforschung.de (only available in German)

May 2020 | Warum Marktforschung gerade eine willkommene Abwechslung bietet – an article about GIM's research to re-start face to face interviews by planung&analyse (only available in German).

April 2020 | Konsumlaune in Deutschland wird sich nach der Krise nur langsam aufhellenan article about a representative survey by GIM at markenartikel magazin (only available in German)

April 2020 | Mehrheit der Deutschen lässt sich von Corona nicht das Leben bestimmenan article about a representative survey by GIM at marktforschung.de (only available in German)

April 2020 | Überwiegende Mehrheit der Deutschen bleibt trotz Corona optimistischan article about a representative survey by GIM at Stern.de (only available in German)

April 2020 | Deutsche bleiben zu Hause– an article about the GIM Mobility Monitoring during the Corona pandemic by marktforschung.de (only available in German)

April 2020 | Corona-Maßnahmen: Deutsche bewegen sich deutlich weniger – Junge fallen positiv auf an article about the GIM Mobility Monitoring during the Corona pandemic by Focus.de (only available in German)

March 2020 | Mobilitätsverhalten ändert sich deutlich – an article about the GIM Mobility Monitoring during the Corona pandemic by planung&analyse (only available in German)

March 2020 Research in bewegten Zeiten: Wie bei der GIM CATI@Home funktioniert  an Interview with GIM colleagues at their homeoffices by planung&analyse (only available in German)

March 2020 | "Corona: Die Mehrheit der Deutschen ist noch gelassen"  an article about the GIM Corona Report on the social mood in view of the current pandemic by marktforschung.de (only available in German)

March 2020 | "Man konsumiert mit gutem Gewissen" – interview with Senior Research Manager GIM Suisse Dr. Mirjam Hauser about vegane alternatives to meat, fish, and cheese lead by Desirée Klarer for Swiss industry newspaper Hotellerie Gastronomie Zeitung HGZ Nr. 5/2020 (only available in German)

February 2020 | "Es gibt kaum Spannenderes für neugierige Personen"  an interview with Research Manager Julia Friedrich series "Career in market research" by marktforschung.de (only available in German)

February 2020 | Rundfunkrat begrüßt hohe Zustimmung für den NDR – a Statement about findings of GIM media research for Norddeutscher Rundfunk NDR (North German Broadcasting; only available in German)

January 2020 | Die CO2-Kompensation fürs Smartphone kommt – an article by Swiss SonntagsZeitung on 26th January with statements by Senior Research Manager GIM Suisse Dr. Mirjam Hauser (only available in German)

January 2020 | Der «Veganuary» liegt voll im aktuellen Trend – an entry by SRF 4 News aktuell with Senior Research Manager GIM Suisse Dr. Mirjam Hauser (only available in German)

January 2020 | Erforschung der Customer Journey von Messebesuchern–  an interview with Senior Research Manager Bastian Fischer by the Association of the German Trade Fair Industry AUMA (only available in German)

January 2020 | Wie Trackingstudien nachweislichen Impact erzielen – a specialist article about tracking studies by Corporate Director Dr. Jörg Munkes at marktforschung.de (only available in German)

December 2019 | "Warum E-Scooter so viel Emotionen wecken" – an article with Statements by Research Director Dr. Hannes Fernow on the dpa news channel, published amongst others at Zeit Online and Süddeutsche.de

December 2019 | Die immer schnellere Durchführbarkeit von Studien verleitet dazu, grundlegende Qualitätskriterien aus den Augen zu verlieren– an interview with Senior Research Director Ron Degen and Dr. Frederik Funke (LimeSurvey GmbH) on marktforschung.de

December 2019 | Marktforschung als Customer Centric Consulting– an article by Managing Director Stephan Teuber about the three phases of a professional  Customer Centric Consultings, on marktforschung.de

November 2019 | Die grosse Chance für die Landwirtschaft– an interview with GIM Suisse Senior Research Manager Dr. Mirjam Hauser at Landwirtschaftlicher Informationsdienst LID

October 2019 | Ein Gastronom soll die ganze Bühne nutzen! – an interview with GIM Suisse Senior Research Manager Dr. Mirjam Hauser in Gastrojournal 44/2019

October 2019 | GIM on the Move!– a portrait abut the GIM in planung&analyse, issue 4/2019

October 2019 | Generation Z. Zwischen Krisenmodus und Konsumfreude – an entry about the GIM InspirationDay in Textilwirtschaft 40/2019

September 2019 | Lokalradios auf Nachwuchssuche: Wie die Generation Z tickt– an entry byResearch Manager Hanna Kribbel about implikations of the value study "Wie tickt Deutschland?" for lokal media stations bei BLMplus, the Blog of the Bayrischen Landeszentrale für neue Medien (Bavarian regulatory authority for new media)

August 2019 | Die Zukunft ist jetzt!– an article by Research Director Benjamin Dennig and Senior Research Manager Bastian Fischer about 360° panoramas as alternative for Virtual Reality at PoS in planung&analyse, issue 3/2019

August 2019 | Die Schweiz ist sportlich und bewegt sich gerne! – a speaker interview with Susan Shaw, General Manager GIM Suisse, as part of the Swiss Management Run 2019

August 2019 | Verleugnen wir die Sprache nicht! – an article by GIM Managing Director Stephan Teuber about the connection of language and behaviour to Jürgen Habermas' 90th birthday on marktfoschung.de

July 2019 | Co-Evolution und Homöostase: Die Qualitative Marktforschung geht neue Wege mit bewährten Tugenden – a specialist article by GIM Managing Director Stephan Teuber in "Zukunft der Marktforschung", B. Keller et al. (Ed.), 2nd edition, Springer Fachmedien

June 2019 | ARD Audiothek - Auf dem Weg zu einer neuen Art des Hörens – Ein Artikel über eine von der GIM durchgeführten Begleitforschung zur innovativen Radio-App, im Fachmagazin der ARD-Medienforschung „Media Perspektiven“, Ausgabe 6/19

June 2019Augen zu, Ohren auf! Warum Marken endlich Gehör finden müssen – an article by Research Directors Benjamin Dennig and Sebastian Klein about audiobranding in times of Alexa, Siri and Co. In planung&analyse, issue 2/2019

June 2019 | Virtuelle Läden: "Sieht echt aus – ist aber noch lange nicht real"– an interview with Corporate Director Dr. Stephan Telschow by W&V about market research at the virtual PoS

May 2019 | Wie Amazon, Zalando & Co. mit Mailings punkten– an online artikel by Werben&Verkaufen based on the GIM study "Wunsch und Wirklichkeit"

May 2019 | Das ist ja wieder typisch!  – an Online-Special about the „typical drivers“ of German car brands, by Corporate Director Dr. Jörg Munkes and Senior Research Director Andrea Knorn on planung&analyse

April 2019 |Die Customer Journey als emotionale Reise– an article about emotional components of the customer journey with sepcial attention on Gen Z by GIM Corporate Director Dr. Jörg Munkes and Research Director Dr. Tomas Jerković in markenartikel, issue 5/2019

April 2019 |Zwischen 68er und Null Bock. Die Generation Z und die Politik– an article about political motifs and motivations of Gen Z by GIM Corporate Director Dr. Jörg Munkes and Research Manager Nele Klauß in planung&analyse, issue 1/2019

April 2019 |Automarken: So entscheiden Autokäufer heute – an article with aswers by GIM Corporate Director Thomas Schmelzer and Senior Research Director Marko Anders at W&V+

April 2019 | Die Generation Z! Faul und bequem? Ein Gespräch– a talk about the GIM study "Values and Visions 2030" with GIM Research Director Dr. Hannes Fernow and Prof. Dr. Gerald Lembke

April 2019 |Marktforschung in Südosteuropa: Das "Research Paradox" – an article by GIM Research Director Dr. Tomas Jerković and GIM Senior Research Manager Edwin Zijderveldat marktforschung.de

April 2019 |Gemeinsam isst's am schönsten: Essen in China und Deutschland – an article by GIM Senior Research Director Kurt Imminger and GIM Research Manager Nele Klauß in Research&Results, issue 2/19

March 2019 |Markenpräsenzen gestalten – produktnah oder unterhaltsam? –an article about social media marketing of OTC brands by GIM Senior Research Manager Sebastian Maetje and Research Manager Sandra Kinne in Healthcare Marketing, issue 03/2019

March 2019 |Orientierung im Dschungel der Probiotika-Produkte – an online special at planung&analyse by GIM Senior Research Managers Julia Eymann and Anja Schiefelbusch about the GIM study "Probiotika – 360° Trend Research"

March 2019 |„Wir hinterfragen bestehende Ansätze“ – an interview with GIM Senior Research Director Alexandra Wachenfeld-Schell about the GIM office Wiesbaden on planung&analyse

March 2019 | Schraube locker! Marktforschung als Commodity?– an article by Managing Director Stephan Teuber on marktforschung.de

February 2019 | Schön mit Bakterien – Probiotika auch im Beautybereich auf dem Vormarsch– an article by GIM Senior Research Managers Julia Eymann and Anja Schiefelbusch about the GIM study "Probiotika – 360° Trend Research" on marktforschung.de

January 2019 | Goldene Zeiten für Probiotika?– an Article about the GIM study "Probiotika – 360° Trend Research" on pharma-relations.de

January 2019 | Die "Fit2Share"-Sportler: Wie Digitalisierung die Fitness-Branche umkrempelt– an article by Corporate Director Patricia Blau on marktfoschung.de

December 2018 | Empirie vs. Story – zwei Paradigmen im Clinch – an article by Managing Director Stephan Teuber on marktfoschung.de.

December 2018 | Social Media Listening auf ein neues Level bringen – Corporate Director Patricia Blau and Senior Research Manager Sebastian Maetje reporting in Healthcare Marketing, issue 12/18

December 2018 | Zwischen kluger Tradition und volatiler digitaler Transformation – an outlook to 2019 by GIM Managing Director Stephan Teuber on planung&analyse

December 2018 | In aller Munde – Grundlagenstudie zu Probiotika-Trends – an article by Senior Research Managers Julia Eymann and Anja Schiefelbusch in Research&Results, issue 7/2018

December 2018 | Die Grenzen der Algorithmen – an article by Senior Research Manager Dr. Hannes Fernow in markenartikel issue 11/2018

October 2018 | Subjekt oder Objekt, das ist hier (nicht) die Frage – an article by Managing Director Stephan Teuber on marktfoschung.de

September 2018 | Why emotions matter: Homecare in the context of Smart Home and eCommerce – an article by  Corporate Director Dr. Stephan Telschow and Senior Research Manager Maria Wronka on tekno scienze publisher.

September 2018 | Automobil: Internationale Vorlieben & Unterschiede – an article with statements by GIM Corporate Director Christoph Palmer in W&V Extra Automobilmarketing II.

August 2018 | Wie smarte Welten Konsumenten verändern - und umgekehrt! – an article by Senior Research Manager Dr. Hannes Fernow in creativ verpacken, issue 5/2018

July 2018 | Gesucht: Forscher aus Leidenschaft – an interview about the opening of the Nuremberg office with GIM Managing Directors Wilhelm Kampik and Stephan Teuber in planung&analyse, 16.07.2018 (available in German only)

July 2018 | In Utopie wie in Dystopie weit voraus – an article by Senior Consulting Manager Dr. Sigrid Schmid and Research Manager Yiming Chen in W&V, issue 27/18.

June 2018 | Jung, digital, verunsichert – an article about the GIM Generations study "Wie tickt Deutschland?" in W&V, issue 26/18

June 2018 | Im Dienst der Patient Centricity – an article by Research Director Doris Fuchs and Research Manager Sandra Kinne in Healthcare Marketing, issue 6/18

June 2018 Kaninchen oder Schlange? – Wie viel Selbstbewusstsein hat unsere Branche eigentlich? – an article by Managing Director Stephan Teuber auf marktfoschung.de

June 2018 | Ein Phantom namens "Neue Mobilität" – an article by GIM Corporate Director Dr. Kerstin Ullrich in planung&analyse, issue 3/2018

June 2018 | Der Faktor Mensch – an article by GIM Corporate Director Dr. Jörg Munkes and Prof. Dr. Thomas Bäumer (HFT Stuttgart) in Markenartikel, issue 6/2018

June 2018 | Imageaufbau in der Marktforschung: Die Menschen sind die Marke – an article by Director Marketing & PR Frank Luschnat on marktforschung.de.

June 2018 | Im Widerspruch liegt Erkenntnis – an article by Corporate Director Dr. Jörg Munkes and Research Manager Dr. Simone Renner in Research&Results, issue 3/2018

May 2018 | Der Weg von der hochgeheimen zur offenen Mentalität – an article by Senior Research Manager Dr. Mirjam Hauser in Werbewoche, issue 09/2018 (available in German only)

April 2018 | Geprägt vom Geist des Internets – an article by Corporate Director Dr. Stephan Telschow and Research Manager Frieder Dziobek, in planung&analyse, issue 02/2018 (available in German only)

April 2018 | Der neue chinesische Baby-Boom und seine Folgen… – an article by Research Manager Chen Yiming in the Series Blog aus China on marktforschung.de

April 2018 | Erlebnis im Detailhandel und bei Messen – an interview with Research Manager Dr. Mirjam Hauser in Tagesschau by SRF (Minute 1:48; available in German only)

March 2018 | Vertrauen planen – an article in w&v with statements by GIM Research Manager Dr. Tomas Jerković, issue 13/2018 (available in German only)

March 2018 | Entry about the Umwegrentabilitäts-Studie zum Heidelberger Frühling with Managing Director Wilhelm Kampik in SWR2 (available in German only)

March 2018 | Erst die Antenne zeigt uns die Gefahr – an interview with Senior Research Manager Dr. Mirjam Hauser on the News portal 20 Minuten (available in German only)

February 2018 | Transparenz wird für Verarbeiter essenziell – an interview with Research Manager Dr. Mirjam Hauser in Lebensmittel-Technologie, issue 02/2018

February 2018 | Mehr Stress als Spaß – an article by Senior Consultant Dr. Sigrid Schmid and Corporate Director Dr. Jörg Munkes in Research&Results issue 02/2018 (available in German only)

February 2018 | Das chinesische Neujahrsfest – immer traditioneller und immer digitaler – an article by Research Manager Chen Yiming in the series Blog aus China on marktforschung.de (available in German only)

February 2018 | Warum ist Patient Centricity so wichtig? – an article by Research Director Doris Fuchs on planung&analyse. (available in German only)
Januar 2018 | Brexit: Bloß nicht investieren! – an article with statements by Managing Director Stephan Teuber on marktforschung.de (available in German only)

January 2018 | Der chinesische Schokoladen-Boom – kulinarische Kultur im Wandel  – an article by Research Manager Chen Yiming in the Series Blog aus China on marktforschung.de (available in German only)