(Munke's Mind: "Because added value is also: worth more!") More and more data, ever cheaper... Are we experiencing a Gold Rush where the suppliers of shovels earn more than the gold seekers? Dr. Jörg Munkes philosophizes about disruption in market research and the future importance of the research craft in his column MunkesMind on marktforschung.de

("Biases beyond sociodemography cannot be so easily weighted.") When is a convenience sample sufficient, and when must it be a population-representative sample? And what must be paid special attention to? Senior Research Director Alexandra Wachenfeld-Schell explains in an interview with marktforschung.de what matters, why certain biases in the sample cannot be corrected, and what will be the focus of her webinar on March 19th.

(More fakes than news: How the AfD benefits from the connection between values and disinformation) With the rise of the AfD, the discussion about fake news and how to handle it has also grown. Studies suggest that the susceptibility to misinformation has not increased over the past decades. However, the AfD – and other extremist parties – manage to use it as a propaganda tool in a targeted and successful manner, explain Dr. Hannes Fernow and Michael Mletzko from GIM Foresight in the series 'Who votes for the AfD and why?' on marktforschung.de. 

(Generational Debate: X versus Z - Nothing But Theses?) As easily as generational models seem to be monetized, so quickly does one lose their way in advertising communication. In the end, what really matters are the commonalities. An opinion piece by Johannes Zenner (GIM) on marktforschung.de.

(Survey: Trust as a Valuable Basis for Communication). GIM primarily bases its sampling on the research question – according to the working time and life concepts of the target groups to be reached. Simone Renner, Research Director at GIM, explains what else matters, especially in terms of representativeness and bias.
 

("The Emperor's New Clothes - or: Technology Beats Transparency"). At the beginning of the year in his column, Jörg Munkes from GIM explains what the destruction of machines, naked emperors, and artificial intelligence have in common.
 

("Train travel educates – and slows down in turbulent times."). In the new edition of his column, Dr. Jörg Munkes talks about traveling by train. He doesn't always arrive on time, but sometimes gains new insights.
 

("The combination of both approaches brings companies the greatest benefit"). Interview with Natalia Seibert about CX research, the difference to traditional market research, the limitations of rapid research projects and strengthening customer relationships.
 

("Without mutual commitment, it will be a path of suffering"). Interview with Thomas Hobrock on the importance of accompanying consultancy in the course of goal-oriented market research. 
 

("Insights instead of collecting data: Practical plea for more materiality"). Article by Sebastian Klein and Mark Lammers on Marktforschung.de about the advantages of the correct processing and editing of market research results.
 

(Munkes' Mind: "The father, the son - and the dear question of offspring"). In the new edition of his column, Dr Jörg Munkes talks about insights gained during his son's internship at GIM.
 

("From dating to perpetual burning"). Interview with Patricia Blau about employer identity in recruiting at GIM on planung&analyse.
 

("We have built a gem for online surveys"). Interview with Alexandra Wachenfeld-Schell about the offline recruited online panel GIMpulse on planung&analyse.
 

("Barbie, Gucci, Ferrari: Hollywood's New Economy"). Opinion piece by Johannes Zenner on economy in new times at marktforschung.de.
 

("Who is Gen Z?". Interview with Dr. Jörg Munkes on generational research and Gen Z in the Rhein-Neckar-Zeitung.

(Munkes' Mind: "Faster, cheaper, better - or squaring the circle".) In the new issue of his column, Dr. Jörg Munkes talks about process acceleration and cost reduction in the market research industry. Marktforschungsbranche.
 

("Often self-care is confused with self-optimization and pressure to perform") Interview with GIM foresight Senior Director Dr. Hannes Fernow on the topic of selfcare at marktforschung.de. 
 

("ARD-ZDF Study Receives an Updated Successor"). Interview with Silke Moser and Annika Mollenkopf in planung&analyse on Digital Media Types (DMT).
 

("What Germans expect for 2030".) Interview by Dr. Hannes Fernow and Michael Mletzko on horizont.net on the update of the Values & Visions 2030 study.
 

(Munkes' Mind: "Gendern... Is that necessary?".) In the new issue of his column, Dr. Jörg Munkes talks about gendering and what it means for market research.
 

("Optimism instead of crisis mode".) Article by Julia Eymann and Mark Lammers in Finanzierung Leasing Factory (05/2023) on investment financing in difficult times.
 

("Bring in as much fun and joy as possible".) Interview with Corporate Director Patricia Blau about women in market research and what it means to create with joy.
 

("The biggest threat I see is the possible loss of a free, democratic and welfare state world".) Interview with Dr. Jörg Munkes and other exclusive sponsors of this year's Market Research Week about current challenges and crises in the industry.
 

("The decisive question is the added value of a solution for potential users".) Interview with GIM Managing Director Dr. Stephan Telschow about the 6th Start up Online Pitch by marktforschung.de, at which he is Judge.
 

("Leading the brand into the future") Interview with GIM Senior Research Director Dr. Hannes Fernow about the brand management of the future. Published in markenartikel 04/2023.

("Munkes' Mind: What comes after the gun smoke? What questions we need to answer about ChatGPT") In the new edition of his column, Dr. Jörg Munkes talks about the use of AI like ChatGPT in general.

("What's important to us tomorrow") Article from horizont.net about the results of the revised GIM foresight future study "Values and Visions 2030". 

("With these numbers, one could become weak, but the GIM is to remain independent") Interview with GIM Managing Director, Dr. Stephan Teuber about the company and research history of GIM. Published on marktforschung.de.

(Munkes' Mind: " Breaking the AI bubble ".) In the second issue of his new column, Dr. Jörg Munkes discusses the use of AI as the new "promise of salvation" in market research.

("Don't get twisted") Interview with GIM Managing Director, Dr. Stephan Telschow on consumer response to current challenges and crises in Germany. Published in Markenartikel 1-2/2023.

("Farewell to the Two-Worlds Mindset.") Interview with Patricia Blau and Dr. Jörg Munkes about quantitative and qualitative research at GIM. Published in planning&analysis.

("Systematic Customer Insights Consulting: Catalyst for successful start-ups!") Sebastian Klein and Mark Lammers from GIM Customer Insights consultancy GIM consult explain in their article why many start-ups do not survive the first five years of business. Published on consulting.de