We specialise in market research for pharmaceuticals, medicine and healthcare. We understand your target group and accompany RX and OTC products, from oncology drugs to dietary supplements, through the entire product cycle.
In today's pharmaceutical industry, good efficacy and tolerability are no longer enough to position a product successfully. In order to realise the full market potential, it is crucial to precisely address the needs of healthcare professionals and informed patients.
We support you in this by conducting research for global corporations and medium-sized companies in the healthcare industry for decades and also working with hard-to-reach target groups such as doctors and intensive care nurses.
What we offer:
- Quantitative and qualitative full service market research
- International network of partners
- Fast data collection and efficient implementation of your projects
- Logical interpretation of the results
- Strategic consulting through almost 40 years of market research experience
We are an owner-managed and independent institute and rank among the top 5 top-selling market research companies in Germany.
Write us a message.
Send us a message and arrange a personal consultation appointment with our health experts.
Research fields and methods
Pharma/RX Market Research: We are experienced in oncology, cardiovascular, dermatology, diabetes, infectious diseases and conduct research with physicians, opinion leaders, medical staff, pharmacists and decision makers in insurance companies and hospitals. Our focus is on patient research. From netnography in patient forums to health apps to day-in-the-life studies with chronically ill patients.
Medical Devices/Diagnostics: We offer a diverse methodological repertoire from pharmaceutical and consumer health research and have broad target group knowledge. We work with end users and patients, through professional users in the healthcare sector, to decision makers in clinical and insurance contexts.
Consumer Health: Consumers in the healthcare sector operate in a complex field between pharmaceuticals and FMCG. Our Consumer Health team helps you understand the needs, usage routines and shopper behavior of your target group and advises you on national and international concept development, market launches and marketing strategies.
Animal Health: We offer a broad portfolio of methods with solutions from the FMCG sector and pharmaceutical research. We focus on research with veterinarians and breeders, ethnographic research, product and concept development or brand positioning, visualization of consumer logics and analysis of online communities.
Studienangebote und Methoden
- Customer- und Patient Journey Studien
- Deep Dives: Zielgruppen, Märkte und Therapiegebiete
- Segmentierungen und Personas
- Kommunikationslabore und Kommunikationstests
- Positionierungsstudien und Markenentwicklung
- Konzepttests
- Produkttests
- Langzeit-Online-Communities
- Ethnographische Forschung
- Ideation- und Co-Creation-Workshops
- Potentialschätzung, Preisgestaltung und Marktmodellierung
- App- und Website UX Tests
- Kreative, implizite Tools
- KPI-Tracking
- Brand Growth – CEP
Your advantages with us
Many years of experience: Over decades of experience in healthcare market research with in-depth knowledge of relevant industries and methods.
Wide range of methods: We offer customized quantitative and qualitative methods for diverse sectors and a wide variety of RX and OTC products.
Understanding of target groups: We have extensive project experience with hard-to-reach groups of people such as physicians, nursing staff or patients.
Experience in the pharmaceutical market: We have in-depth industry know-how for the international pharmaceutical market and know market potentials.
Partnership and trust: We guarantee expertise, efficiency and personal consulting from the beginning to the successful completion of your project.
Worldwide research: Our strong global partner network enables us to conduct national and international research for pharmaceutical companies, insurance carriers and clinics.
FAQ: Pharmaceutical market research
What is pharmaceutical and medical technology market research - and why is it needed?
It comprises qualitative and quantitative studies that shed light on the attitudes, decision-making processes and usage contexts of doctors, pharmacists, nursing staff, patients, payers and other stakeholders. The results help to reduce development and launch risks, underpin market access arguments and align products and services with real therapy and care needs.
What methods are used in pharmaceutical market research?
At GIM, we used a modular mix: In-depth interviews, focus groups, ethnographies (e.g. ward shadowing), workshops, online and CATI surveys, conjoint and pricing tests, diary apps, social listening, digital opinion leader analyses and UX tests for apps or devices. The methods used depend on the therapeutic area, recruitment complexity and study objective.
How does a pharmaceutical market research study work at GIM?
(1) Target and hypothesis definition → (2) Study design incl. screening criteria (specialty, prescription volume, therapy experience) → (3) Recruitment e.g. via validated HCP or patient databases → (4) Field work on- and offline → (5) Analysis & strategy workshop.
What does a pharmaceutical market research study cost?
The costs depend on the sample size, country scope, methodology and reporting depth.
What regulatory requirements apply - and how does pharmaceutical market research differ from real-world evidence or clinical studies?
We work in compliance with GDPR and observe EPHMRA, EFPIA, FSA and BVM/ADM rules. Pharmaceutical market research collects opinions and experiences without interfering with treatment; real-world evidence analyses evaluate routinely collected care data; clinical studies test efficacy and safety under controlled conditions.
Publikationen
Your contact
Patricia Blau
Corporate Director
Doris Fuchs
Senior Research Director