GIM Traces: New Geolocation tracking offer

February 14, 2020

With GIM Traces, GIM launched a new type of research offer at the beginning of 2020, which generates knowledge about mobile target groups. GIM Traces links geodata with target group knowledge and thus provides "Insights from Outside".

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>> www.gim-traces.com <<

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The geolocation tracking app continuously records the locations of several thousand panelists quota-representatively for Germany. Besides movement patterns, demography and interests can be described and surveys at POIs can be triggered.