Our research has been set in international contexts ever since our founding in 1987. This might seem logical, given that virtually all our customers are global players, but on the other hand we have always considered ourselves
“rooted in Heidelberg but at home the world over”.
Our staff members share a passionate curiosity in new markets and the respective everyday cultures.
They monitor and analyse the development of countries that were blank spots on the map just 10 years ago, and they advise our clients on how to achieve the delicate balance between global brand management and local habitus/product routines.
Nothing fazes us, no matter how unusual – but we can do “NORMAL” too . . .
Admittedly, Australian hairdressers and car drivers in Dubai are not the kind of target groups we survey on a day-to-day basis. But no matter how unusual the study, we always find a way of producing the quality that people have come to expect from GIM.
Generally speaking, we make our entire research and method portfolio available for your global projects, whether basic or complex, qualitative or quantitative, ad hoc or tracking.
You can be sure of receiving top-level, customised service at an attractive price, because we too are a global player, like so many of our clients.