Sustainability and brand management

How to accompany consumers in times of transformation

Sustainability is one of the megatrends of our time. It affects virtually all relevant areas of society - and therefore also our consumer behavior.

The world is more interconnected than ever before and the coronavirus pandemic has impressively shown us what this can mean and achieve. Future solutions will be correspondingly complex. Sustainability will become a defining factor for future economies and business contexts.

GIM foresight's white paper expands your understanding of consumers in this phase of transformation. The content will accompany you on the path to greater sustainability and sustainable brand management.

The paper is based on a representative survey conducted in Germany in spring 2020. The focus is on the attitudes and perceptions of consumers with regard to sustainability. Our DeepDives on 15 sectors are also available on request.

For whom are the Insights interesting?

The whitepaper is aimed in particular at those responsible for market research, marketing, brand management and corporate strategy in virtually all sectors: From automotive to fashion.

Key data on the whitepaper

Publication: 2020

Type: CAWI Interviews

Get free insights now

Simply fill out the contact form and we will provide you with the whitepaper free of charge.

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Central research questions

  • Why should a brand act sustainably?
  • What are the reasons for and against sustainable consumer behavior?
  • To what extent are industries and brands perceived as sustainable?
  • Why is the need for sustainability only reflected to a limited extent in lifestyle?
  • What types of sustainability are there?

Your key benefits

  • Deeper consumer understanding in a phase of transformation
  • Seven general tips for sustainable brand management
  • Discover five dimensions of sustainability
  • DeepDives on 15 industries offer additional insights. We will be happy to send you these on request!

Do you have questions about the whitepaper?

I will gladly answer your questions.

Dr. Hannes Fernow

Senior Director Foresight