Trends

Neobroker (r)evolution: Millennial traders in times of crisis

Between frustration, fear of missing out and serenity

At the height of the coronavirus pandemic, Germans were very euphoric about the stock market: in Germany alone, around 2.7 million people opened a new securities account in 2020. People were proud of their first profits and shared them with friends or on social media. The majority of millennial traders were under 30 years old.

The first white paper "The Neobroker Revolution" from 2021 provided well-founded information about the motives and wishes of this young target group in ten compact insights.

However, the situation has changed - on the stock market, but also in world affairs, where one crisis seems to follow another. But how is the young target group experiencing the ups and downs on the stock market and what conclusions can they draw for their own portfolios?

For whom are the insights interesting?

The whitepaper is aimed in particular at players in the financial sector who are interested in the latest trends and behaviours of young private investors.

Key data on the study

Publication: 2022

Sample: 20 private investors aged between 18 and 39 years

Method: Qualitative in-depth interviews

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Central research questions

How do economic fluctuations affect investment behaviour?
What role do peer groups play in financial matters?
How much time does the young target group still spend today?
What implications do these factors have for providers?

Your key benefits

You will gain four new insights into what motivates millennial traders.
You will gain insights into the emotional experience of users and their reactions to market changes.
You will learn about the trends and patterns in the user behaviour of neobrokers.

Do you have questions about the study?