Study series: Crisis & Consumption

Exclusive insights into current consumer behaviour

The coronavirus pandemic, the consequences of climate change, the war in Ukraine, energy shortages and inflation: one crisis scenario has followed the next in recent times. This is weighing on many consumers - which has long been reflected in their consumer behaviour!

Our purchasing patterns and priorities are changing, but manufacturers and retailers are also adapting to the new conditions. Consumer behaviour and FMCG are therefore changing. But what does that mean in concrete terms?

"Crisis & Consumption 2022" provides answers. The study series presents you with topic-specific insights in five parts.

Part 1: Changes in consumer behaviour

Part 2: Consumer concerns

Part 3: Coping strategies in the FMCG sector

Part 4: Expected price increases for FMCGs

Part 5: Implications for manufacturers & retailers

For whom are the insights interesting?

The insights are aimed in particular at market research, marketing and product managers from the FMCG and retail sectors.

Key data on the study series

Publication: 2022

Method: Online interviews + six focus groups

Sample: 1,010 people (online interviews)

This study is only available in German!

Get all 5 parts for free now!

Simply fill out the contact form and we will provide you with the entire series of themes free of charge.

It is only available in German.

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Central research questions

  • What are people currently most concerned about?
  • How do consumers deal with price increases for fast-moving goods?
  • What do they want from manufacturers in this regard?
  • What do their coping strategies actually look like?

Your key benefits

  • You will learn how consumer mindsets are changing in the current times of crisis.
  • You will learn which strategies FMCG consumers are currently using for their purchases.
  • You will receive quickly realisable takeaways for your strategic and tactical challenges in the FMCG and retail sector.

Do you have questions about the study series?

We will gladly advise you.

Tina Choi-Odenwald

Research Director

GIM Home & Beauty

Stefanie Gröbe

Senior Research Manager

GIM Food & Retail

Rebecca Stark de Pellecer

Research Director

GIM Food & Retail

Maria Wronka

Research Director

GIM Home & Beauty