Target group

Meet the Audience: Ein qualitativer Ansatz für verlässliches Rezipienten-Feedback

„Meet the Audience: Wie Medienanbieter Kundendialog sinnvoll einsetzen“ (2019)

In the Meet the Audience white paper, the GIM media research experts present a qualitative approach that enables media providers to obtain largely open feedback from your audience.  

Meet the Audience focusses on collecting recipients' opinions on media providers and their offerings.

For whom are the insights interesting?

The white paper is aimed in particular at media providers and decision-makers in the media industry.

Key data of the whitepaper

Publication: 2019

This whitepaper is only available in German!

Get free insights now

Simply fill in the contact form and we will send you the whitepaper free of charge.

It is only available in German.

* Required field

Central questions

  1. How does Meet the Audience (MtA) work?
  2. What to look out for with MtA?
  3. What advantages and benefits does MtA offer media providers?
  4. Which use cases are particularly suitable?
  5. How do I avoid sources of error as a media provider?

Do you have questions about the whitepaper?

I will gladly advise you.

Thomas Hobrock

Research Director