Target group

Honesty among panellists

How to get panellists to give careful and honest answers.

Good market research depends on high-quality interviews and surveys. In both quantitative and qualitative research, honest and careful responses from study participants are essential.  

In this whitepaper, GIM Corporate Director Dr Jörg Munkes explains how honesty and diligence on the part of panel participants can be increased.

How to get panellists to give careful and honest answers analyses whether the activation of a certain norm influences the behaviour of respondents during interviews.  

Based on the findings of the study, the whitepaper provides a checklist of tips that should be observed in practice in order to increase honesty and accuracy in interviews.

For whom are the insights interesting?

The whitepaper is aimed in particular at market research institutes and panel providers as well as companies that conduct their own surveys.

Key data on the whitepaper

Publication: 2018

Sample: n= 537 people between 18 and 74 years of age

Method: quantitative online interviews

This whitepaper is only available in German!

Get free insights now

Simply fill in the contact form and we will send you the whitepaper free of charge.

It is only available in German.

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Central research questions

  • How can the honesty and accuracy of panellists in surveys be increased?
  • What influence do social norms have on response behaviour?

Your key Benefits 

  • We will show you how you can improve data quality by increasing the honesty of panellists.
  • You will receive practical recommendations on how to design surveys to encourage honest responses.

Do you have questions about the whitepaper?

I will gladly advise you.

Dr. Jörg Munkes

GIM Managing Director