Target group

Business Faktor: The Power of Culture 

Five prototypical approaches to corporate culture

„The Power of Culture: Unternehmenskultur als zentraler Business Driver moderner Firmen“ (2019)

Corporate culture - a term that means far more than just a pleasant working atmosphere. It is the foundation for satisfied and loyal employees and contributes significantly to the long-term success of a company.

Many managers and company executives, from SMEs to market leaders, are convinced that corporate culture is one, if not the essential business factor and is relevant at almost all company levels!

The new GIM c.o.r.e. whitepaper The Power of Culture provides you with a sound understanding of corporate culture. Based on a representative survey, five prototypical ways in which companies deal with the topic of corporate culture are identified and explained.

For whom are the insights interesting?

The whitepaper is aimed in particular at HR and corporate culture managers, as well as decision-makers responsible for strategic issues.

Key data on the whitepaper

Publication: 2022

Method: Online survey

Sample: n= 2000 German employees

This whitepaper is only available in German!

Get free insights now

Simply fill in the contact form and we will send you the whitepaper free of charge.

It is only available in German.

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Central research questions

  • How does corporate culture influence the success of a company?
  • What specific fields of action arise for managers from the corporate culture?

Your key benefits

  • You will improve your understanding of corporate culture and its relevance for successful companies.
  • We will show you the corporate culture hallmarks of successful companies.
  • You will receive five key insights and recommendations for action for your company.

Do you have questions about the whitepaper?

I will gladly advise you.

Dr. Jörg Munkes

GIM Managing Director