News is under pressure - too negative, too much, too overwhelming? Not quite. Our latest study shows that 86% of Germans consume news regularly - 73% even daily. Even Gen Z, often written off as “news-weary”, is anything but disengaged: the vast majority use news formats at least once a week - preferably mobile, via social media and snackable on their smartphones.
Our new white paper “Always up to date” provides current, representative figures on news usage in Germany - and shows how media providers, platforms and advertisers can benefit from these usage habits.
For whom is the study of interest?
- Media providers
- Platforms and advertisers
Key data on the study
- Survey period: November 2024 to February 2025N=2682, location: Germany
- Quantitative mixed-mode study using CATI and CAWI
Get free insights now
Simply fill out the contact form and we will provide you with the study free of charge.
Central questions
- How often do different target groups use news formats?
- In what environment do people in Germany use news formats?
- What motives and usage patterns are behind the news usage of the target groups?
- What should media professionals bear in mind when designing news formats?
Your key benefits
- Exclusive insights into the usage behavior of respondents
- Recommendations that help media providers to adapt news formats to the usage habits of their target groups.
Do you have questions?
We would be happy to advise you.
Brigitte Bayer
Head of GIM Media Research