The success of an advertising campaign often determines the success of a product. Our advertising media and advert tests are designed to show you how your advertising works and why it does so.
Our advertising media and ad tests are designed to test every aspect of your advertising campaign - from traditional print adverts to digital advertising formats.
With our in-depth analyses, we help you understand how your ads perform in different environments and how they resonate with your target audience.
Our approach for your advertising strategy
We start every advertising media and ad test with a careful planning phase in which we understand your objectives and set the framework for the study. The development of a campaign can also be researched at this stage, e.g. by identifying themes, messages, imagery and values, etc.
Our methodology includes
- Qualitative advertising research: From campaign development to impact analysis
- Eyetracking studies: To see where your customers' eyes wander and which elements attract the most attention.
- A/B tests: By testing different versions of an advert, we can identify the most effective elements.
- Impact analyses: We measure how well your advertising media and ads convey the desired brand messages and evoke emotions.
Our experts are ready to work with you to develop an advertising media and advert test that delivers precise results and gives you a clear competitive advantage.
Advantages of an advertising test
Advertising media and ad tests not only provide insights into the current performance of your advertising content, but also lead to strategic insights that ensure long-term success and resonance with your target group.
Optimised message delivery: Advertising media and ad testing allows you to refine the communication of your key messages so that they are clearly understood and have the desired impact.
Increased customer loyalty: By testing and customising creative elements of your advertising, you improve the connection between customer and brand, which can lead to increased brand loyalty.
More efficient budget utilisation: By learning which advertising tools work best, you can focus your budget on the most effective strategies, optimising your advertising spend.