GIM Expertise for download

Studies and Whitepaper

We regularly publish study reports and white papers on a wide range of topics. From segmentation and value development studies to method-related white papers: Let our publications inspire you! We make the publications available to you as downloads.

GIM foresight Whitepaper

Sustainability & Brand Management (2020)

The comprehensive GIM foresight sustainability white paper expands your consumer understanding in the current phase of transformation and accompanies you on …

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Study

Probiotics – 360° Trend Research (2018)

GIM Health has taken a closer look at the extremely dynamic probiotics market in Germany and is pleased to present the comprehensive basic study "Probiotics - …

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Study

Gardening study (2017)

GIM has thoroughly researched the needs, motivations and strategies that underlie customers‘ actions when it comes to gardening, the way in which customers …

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Study

The Black Swan COVID-19 (Update Mai 2021)

The representative study answers which effects the Corona crisis has on action-leading values and attitudes of consumers. GIM foresight conducted the baseline … Learn more

GIM foresight Study

Values & Visions 2030

The GIM foresight study "Values & Visions 2030" looks into the future and at the same time takes a bird's eye view of the world to identify megatrends: five … Learn more

Study

GIM Cyclist-Typology (2018)

The study "I want to ride my bicycle" identifies five distinct user types that differ in their attitudes to cycling (hedonistic vs. pragmatic) and their … Learn more