Our white papers and short reports provide up-to-date market insights, trend analyses and recommendations from experts. Free for you to download.
Current trends
Consumer behaviour in times of crisis (5 parts)
Consumer behaviour and FMCG are changing. The multi-module study series presents you with topic-specific insights on "Crisis & Consumption 2022" in five parts.
Learn moreConsumer research
Probiotics – 360° Trend Research (2018)
GIM Health has taken a closer look at the extremely dynamic probiotics market in Germany and is pleased to present the comprehensive basic study "Probiotics - 360° Trend Research".
Learn moreTarget group insights
Cyclist typology: 5 bike types and what characterises them
The study "I want to ride my bicycle" identifies five distinct user types that differ in their attitudes to cycling (hedonistic vs. pragmatic) and their behaviour (frequency of cycling).
Learn moreFuturology and changing values
Megatrend fragmentation: future prospects for 2030
Our society is becoming more fragmented: values and lifestyles are becoming increasingly differentiated. Linear projections of the future no longer work. This leads to the big questions: How will people in Germany live, work and get around in the future? We show you how brands need to respond to the megatrend of fragmentation.
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