We analyze user needs, motivations, and engagement patterns within their specific contexts. Using both qualitative and quantitative expertise, we identify themes, tones, and narrative styles that capture attention and enhance the relevance of your content, thereby reducing bounce rates over the long term.

Through format reviews, concept tests, and trailer and pre-tests, we assess the market potential of your projects at an early stage. We evaluate factors such as suspense build-up, cast reception, and emotional impact to provide a data-driven basis for decision-making before production begins or the project is launched.

In a converging media landscape, we provide insights into usage across linear, non-linear, and digital channels. We identify which content works at which touchpoints and how target audiences combine them to establish a consistent and sustainable media strategy.

Through detailed viewer analysis and audience flow insights, we identify which content achieves the highest reach at specific times. This enables us to optimally fill programming slots and efficiently target audiences across both traditional TV and digital platforms.

Using UX testing and user journey analysis, we identify drop-off points in media libraries and apps. We evaluate personalization and recommendation algorithms to optimize the user experience and thereby increase usage frequency and long-term customer retention.

Ad effectiveness analyses identify which ads and placements perform best across platforms such as TV, streaming, podcasts, and social media. We also provide in-depth insights into the acceptance of paid models and willingness to pay, enabling you to efficiently optimize your revenue strategies.

Since young audiences consume media in a highly fragmented and platform-specific manner, we examine their specific engagement patterns. We identify relevant topics and trustworthy creators to design content that is authentic and tailored to the target audience.

Continuous tracking studies serve as an early warning system for trends in reach, format preferences, and brand perception. They enable companies to respond quickly to declining relevance in highly dynamic markets and make competitive, data-driven decisions.

The DMT is an updated version of the renowned Media User Typology (MNT) developed by ARD and ZDF, further refined by GIM. It enables media companies to develop programs tailored to specific user types, increase user reach, optimize the effectiveness of digital advertising, and improve audience targeting across industries.

To provide comprehensive answers to complex media questions, we rely on a wide range of specialized methods:

• Quantitative & Qualitative Research: A variety of survey methods, including CATI, CAPI/CASI, online, and face-to-face, as well as exploratory formats such as in-depth interviews, focus groups, online chats, and qualitative online communities.
• Implicit & Biometric Methods: Analysis of unconscious reactions using eye-tracking, mouse-tracking, and Real-Time Response (RTR), as well as specialized approaches such as Media Entry Points and Media Value Match.
• Ethnography & In-situ Research: Research in natural settings through in-home interviews (listening/viewing), app-based media journals, netnography, and social media research, as well as formats such as “Meet the Audience.”
• Co-Creation & Workshops: Innovative collaboration in design thinking processes and creative workshops for the joint development of content and strategies.