Market research around household cleaning and washing

Contemporary trends and developments also show up in the requirements for everyday consumer goods such as detergents and cleaning products.

Changing values and technological progress require not only further thinking in concrete product development, but also innovation throughout the entire product life cycle.

The industry is confronted with the demand for intelligent, innovative solutions and the conflicting demands of sustainability and performance. This makes it necessary to innovate continuously and to break new ground in terms of product design, communication and design. 

Our homecare specialists accompany you through the entire research process: from generating inspiring consumer insights to testing product concepts and communication approaches

Get in touch with us, we look forward to hearing from you.

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GIM Cleaning & Washing offers you:

  • Consumer insights that take you further—worldwide: With the help of a selected partner network, we accompany Italian consumers as they clean their bathrooms or take a look at German wardrobes and Swedish washrooms for you.
  • Flexibility & agility: Speed and implementation orientation with the highest possible customer focus is a matter of course for us.
  • Customised study designs: With the help of a broad portfolio of methods, we conceive study designs that generate varied data collection and exciting insights even in standard projects.
  • Customer-centred communication of results: Based on your requirements, we not only offer you variable options for the presentation of results based on individual cost and time budgets, but also tailor-made communication of results in the form of review boards, workshops or poster sessions.


For further information please contact:
Tina Choi-Odenwald


For further information please contact:
Maria Wronka