GIM x Erason: From Insights to Action - Maximum marketing impact

Through its cooperation with the Lüneburg-based AI experts Erason, the Gesellschaft für innovative Marktforschung (GIM) combines its research and consulting expertise with the AI data power of AIlon (Erason). The result: from analysis directly into the campaign – fast, precise, and usable across all industries.

Whether for customers in FMCG, pharmaceuticals, media, or finance, for example, precise target group profiles are created in real time from occasions, motives, and brand metrics – supplemented by lifestyle, media, and purchasing behavior data. These segments flow directly into social, connected TV, or programmatic campaigns without media discontinuity.

The added value for brands:

• Speed: Immediate implementation instead of months of handover
• Precision: Occasion and motive segments 1:1 in media targeting
• Relevance: Research becomes the heartbeat of marketing

Jörg Munkes, Managing Director of GIM, says: "Our claim has always been to translate insights into action. Now, ‘From Insights to Action’ is possible in the brand sector with breathtaking ease. With the GIM x Erason cooperation, research becomes the heartbeat of marketing – fast, precise, effective. A system that not only understands markets, but moves them."

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