GIM x Erason: From Insights to Action - Maximum marketing impact

Through its cooperation with the Lüneburg-based AI experts AIlon (Erason), the Gesellschaft für innovative Marktforschung (GIM) combines its research and consulting expertise with AI data power. The result: from analysis directly into the campaign – fast, precise, and usable across all industries. The name: "Insight-to-Impact".

Whether for customers in FMCG, pharmaceuticals, media, or finance, for example, with "Insight-to-Impact" precise target group profiles are created in real time from occasions, motives, and brand metrics – supplemented by lifestyle, media, and purchasing behavior data. These segments flow directly into social, connected TV, or programmatic campaigns without media discontinuity.

The added value for brands:

• Speed: Immediate implementation instead of months of handover
• Precision: Occasion and motive segments 1:1 in media targeting
• Relevance: Research becomes the heartbeat of marketing

Jörg Munkes, Managing Director of GIM, says: "Our claim has always been to translate insights into action. Now, ‘From Insights to Action’ is possible in the brand sector with breathtaking ease. With the GIM x Erason cooperation, research becomes the heartbeat of marketing – fast, precise, effective. A system that not only understands markets, but moves them."

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