Fairgen – synthetic boosts for hard-to-reach target groups

With the AI experts at Fairgen, GIM is expanding its portfolio with an innovative, AI-based tool for the targeted analysis of small and hard-to-reach target groups.

The principle: Fairgen generates synthetic data points based on real survey data that are precisely tailored to the respective survey – without resorting to external sources. This allows even niche target groups to be analyzed reliably without additional fieldwork.

Fairgen is particularly suitable for the following industries and areas: 

• B2B tech 
• Media/communication 
• Public sector/institutions/government agencies 
• Pharmaceuticals/health 
• Tracking studies with small case numbers

What makes Fairgen so special: 

• No third-party data: Only GIM's own data is used 
• Validated methodology: Based on statistical correlations and predictive models 
• Higher case numbers, more robust results: particularly advantageous for small subgroups

Fairgen combines proven GIM quality with select AI efficiency – offering new and efficient possibilities in target group analysis and penetration.

Would you like to learn more?