In the beauty, cosmetics, and fashion industries, trends change rapidly, and product life cycles are often short. In addition, in the face of climate change, many people are reevaluating their values and consumption habits—and adjusting them for the long term.
We help you generate data-driven insights and make better decisions through customized market research for cosmetics, beauty, personal care products, and fashion.
At a Glance:
Would you like to know how we can help you?
Please use our contact form or schedule an appointment directly for an introductory meeting with our industry expert Tina Choi-Odenwald.
Tina Choi-Odenwald
Research Director
Research Areas and Methods
- Basic and Target Audience Research
- Brand Perception and Strengthening
- Concept Writing and Concept Labs
- Concept Screening and Concept Testing
- Home-Use Product Testing
- Online Communities or App Diaries
- Ethnographic Research
- Creative Workshops and Co-Creation Workshops
- Communication Development and Communication Evaluations
- Customer Journey Research
- Pricing Research
- Portfolio Research and Innovation Screening
- Brand Performance Monitoring/KPI Tracking
- Campaign and Advertising Tracking
- Trend Research
- Retail and Shopper Research (Link)
Product Categories
We are experts in various product categories within the cosmetics industry and conduct research in areas such as:
- Cosmetic products and decorative cosmetics
- Natural cosmetics
- Skin and body care
- Hair care and hair color
- Salon cosmetics
- Professional beauty
- Fashion, accessories, jewelry, eyewear, and watches
- Baby products such as pacifiers, bottles, personal care items, clothing, strollers, buggies, diapers, and diaper care products
What We Offer
Years of Experience: We have decades of experience in market research for the cosmetics and fashion industries.
Wide Range of Methods: We offer all market-relevant qualitative and quantitative methods and develop customized solutions to address your specific questions.
Target Audience Insights: We know everyone from Gen Z to the silver generation and understand beauty professionals (hairstylists and estheticians), healthcare professionals (dermatologists), and influencers.
Expertise in the Baby Market: We conduct research in the baby market and understand the needs of mothers, expectant mothers, midwives, and pediatricians.
Partnership and Trust: We guarantee you expertise, efficiency, and guidance from the start through to the successful completion of your project, and we continue to advise you afterward.
Global Research: Our strong global network enables us to conduct high-quality studies in the beauty and personal care sectors.
Your contact
Tina Choi-Odenwald
Research Director
Ron Degen
Senior Research Director
