BVM Names Dr. Jörg Munkes “Market Research Personality of the Year 2026”

The German Association of Market and Social Researchers (BVM) has named Dr. Jörg Munkes, Managing Director of GIM Gesellschaft für innovative Marktforschung, “Market Research Personality of the Year 2026”, stating: “He approaches market research and innovation primarily from the perspective of human needs.”

With this award, the industry association honors individuals who are shaping the future of market research through fresh perspectives, relevant impulses and a strong spirit of innovation.

According to the jury, Jörg Munkes has for years stood for a form of market and social research that combines scientific rigor with strategic business relevance – tailored to the specific requirements of different industries. At the core of his work is a consistently human-centric approach, reflected in GIM’s concept of Life Centricity: markets, brands and innovations are not primarily viewed from the product perspective, but from people’s real-life situations, needs and decision-making contexts.

“Today, market research must deliver more than reporting. It must help companies truly understand people and directly translate these insights into better decisions – whether for cars, pizzas or toothbrushes,” says Jörg Munkes.

For GIM, this recognition further underlines the company’s ambition to consistently combine research, strategic consulting and technological innovation – always with a focus on relevant, practical and future-oriented solutions for clients across a wide range of industries and sectors, including the public sector.

Read more about the “Market Research Personalities of the Year 2026”.